‘Do you hate Lil Nas X?’ one ad read, next to a photo of the internet sensation dressed as his lawyer persona.
Lil Nas X is no stranger to using unconventional tactics to promote his music. Earlier this year the gen Z icon teased his single Industry Baby by mocking Nike in a spoof court montage after the sportswear brand sued him over the now infamous Satan Shoes, which contained a drop of real blood. The blood marketing tactic then led the way on an unlikely bond with pro skateboarder Tony Hawk.
The latest marketing stunt comes after a string of similar tactics in recent weeks, from the Industry Baby singer announcing his ‘pregnancy’ on social media with a series of now-viral photos, to registering for ‘gifts’ for his new baby, to even creating his very own fake daytime talk show.
WITNESS THE BIRTH OF THE MOST TALKED ABOUT BABY OF THE YEAR TONIGHT ONLY ON “THE MONTERO SHOW!” https://t.co/Y1SYo2te09 pic.twitter.com/Re6XzFSEuV
— MONTERO (@LilNasX) September 16, 2021
Montero features musical collaborations with many high-profile artists, including Elton John, who last week teamed up with the rapper again in a glamorous new campaign for Uber Eats.
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