Expand Your Media Mix to Meet Users Where They Are

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Editor’s note: This piece is part of our Columnist Network series, which explores the tactical thoughts and actions from Adweek’s community of high-level experts. Today, Quartz’s Natalie Diamond discusses the ever-evolving publisher-to-consumer relationship. Below, in her own words, she taps into the ways data insights can sustain engagement and product development. The challenge As the…
#Expand #Media #Mix #Meet #Users

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