How To Re-Market To Your Website Visitors With Google Ads?

You’ve probably seen ads following you around the internet after visiting certain websites. Have you ever wondered how those ads seem to know which websites you visit? Well, there’s a tool called Google Ads that allows businesses to do just that! By setting up a re-marketing audience, businesses can target their ads to people who have visited their website before. Re-marketing is an excellent way to increase brand awareness and keep your business top-of-mind for potential customers.

In order to set up a re-marketing audience in Google Ads, you’ll need to have a Google Ads account and a website that has been connected to your Google Ads account. Once you have those setup, follow these steps:

  1. Go to the “Audiences” tab in your Google Ads account.
  2. Click on the “+ REMARKETING LIST” button.
  3. Select “Website Visitors.”
  4. Give your remarketing audience a name (e.g., “All website visitors,” “Product page visitors,” etc.).
  5. Choose how long you want to include people in your remarketing list (e.g., 30 days, 60 days, etc.). The longer you include people on your list, the bigger your audience will be. However, keep in mind that people’s interests can change over time, so you may want to adjust this setting accordingly.
  6. Select which pages on your website you want to include in your remarketing audience (e.g., all pages, specific pages, etc.). For example, if you only want to target people who have visited your product page, you would select “Specific pages.”
  7. Enter the URL of the page or pages you want to include in your audience (e.g., www.example.com/product). You can also use wildcards if you want to include multiple pages (e.g., www.example.*). 
  8. Once you’ve selected all of the relevant settings for your remarketing audience, click on the “SAVE” button at the bottom of the page.
  9. That’s it! You’ve now successfully created a remarketing audience in Google Ads!¬†

Conclusion

By following the steps above, you’ll be able to create a remarketing audience in Google Ads and start targeting your ads to people who have already visited your website! Remarketing is an excellent way to increase brand awareness and keep your business top-of-mind for potential customers, so don’t delay in setting up your own remarketing audience today!

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