Shopify has become one of the most popular platform hosts for eCommerce websites. The platform has managed to acquire over 5,300+ stores, with Shopify merchants operating over 1,000,000 businesses in 175 various countries. These numbers are continuously changing, and it’s expected to continue growing over the coming years.
With statistics like these, it’s no wonder so many people are jumping on the opportunity to start an eCommerce business of their own by using Shopify as their platform. Chances are, you are already one of the many people who has opened up a store and is attempting to find the best ways to increase your Shopify conversion rate. The competition you have on your hands is unquestionably fierce, but it is entirely doable if you put your mind to it.
If your Shopify store has been operating for a while and purchases are not surging like you were expecting them to, then you should consider heatmaps. Heatmaps could be one of the necessary keys you need to understand what issues your users are experiencing when they visit your eCommerce store and where they’re getting caught up instead of conducting a purchase. By adjusting your website without any sort of data to back up those changes, you are wasting your time and precious resources.
There is a significant wealth of data available through website analytics, such as Shopify’s very own analytics, that can inform you of any issues your store is experiencing. You’ll be able to pinpoint any problems or potential hurdles. However, heat mapping is arguably the most valuable tool you’ll have at your disposal. Best of all, it’s pretty easy to use to improve your conversion rate, and almost anyone can understand the data. It’s visual and intuitive, making it a well-regarded tool for eCommerce optimization amongst merchants.
What is a heat map?
A heatmap is a graphical representation of how visitors interact with digital content and page elements. The value behind the data is represented by various colors. Heat maps will show you what type of activities the visitor is doing on your website. The most popular areas will appear with a hotspot shown in red, while the unpopular areas are cold spots shown in blue.
That can help you immediately deduce where your users are clicking on, searching through, or ignoring entirely. It’s essential to have this data because it offers you the chance to see how far users are scrolling through your store, what they are clicking on, and what they decide to ignore or pay extra attention to. You also get the ability to identify trends or potential problems, such as elements on a page appearing clickable even though it’s not supposed to.
Types of heat maps
Heatmaps are actually a general term used for various types of heat mapping tools that can help you investigate several aspects of user interaction on your website. Here are the types of heat maps you can use to your advantage.
These types of maps reveal to you the average data from interactions from desktops and mobile devices. Desktop reveals to you the clicks, while the mobile will show you the touches or taps. Most of the tapped and clicked areas will appear red, followed by orange, then yellow. Click maps help you identify whether or not the user is accessing specific areas of your eCommerce site from a particular page. It can also pinpoint the areas where your customers are getting distracted.
Desktop and mobile heat maps
Desktop and mobile both have a different browsing experience from one another. This type of heat map allows you to make a side-by-side comparison that can assist you by showing if the interactivity diverges. For example, some content on a desktop may appear much lower below the threshold on mobile and could be getting lost.
Move maps shows you where desktop users are moving and pausing the mouse while navigating through your pages. The hotspots in move maps reveal the most frequent areas the mouse has paused. Research has unveiled the correlation between where a person is looking and where their mouse is pointing. Move maps are excellent at letting you know what contact receives enough attention and which ones are entirely ignored.
Scroll maps provide you with a view of how far users are scrolling down a page. The redder the area has become, the more visitors have scrolled to that specific spot. Scroll maps are valuable if you want to know if your visitors are reaching the vital information on that page.
What are the benefits of using heat maps on Shopify?
Setting up heat maps on your Shopify website can provide you with some excellent rewards. It comes with numerous benefits that can assist you in improving your user’s experience, boost engagement, and website design. Having the ability to transform heat map data into insights will ultimately help you improve your conversion rate.
Let’s dive deeper into what sort of benefits you can get from using heat maps.
Overview on web performances
One of the many benefits of heat maps is the ability to pinpoint critical problems that need to be addressed in your website design. You don’t need to become an expert in conversion rates to see the area ignored by your visitors. Heat map tools offer you a detailed image of the clicking patterns of your visitors and how far they are scrolling down your pages.
Several of the data you can acquire from a heat map can be used to make informed decisions regarding your marketing strategy, such as advertising. For example, Geographical heat maps can reveal to you the areas (in terms of cities or countries) where most of your conversation is being acquired. By collecting this type of data, you can become aware of which areas you should focus your attention on advertising and marketing campaigns.
Learn more about your visitors
Anyone that has dabbled in conversation optimization long enough will tell you that learning from your visitors is necessary. The data you acquire from your heat maps provides you with data concerning the behaviors of your visitors.
What areas of the website do the visitors find useful? Where are they coming from? How far are they scrolling down a particular page?
Heatmaps can keep track of all this helpful information. The behavior patterns of your visitors in your store can be regarded as unfiltered feedback. By relying on heatmaps and several other conversion methods, such as session recordings, customer interviews, surveys, and polls that can help you learn more about your visitors.
The idea behind making a data-driven decision is to ensure that every decision you make is backed up by applicable data instead of mere guesswork. These types of decisions can assist you in avoiding mistakes since the decisions you conduct are based on facts. The details you acquire from heatmaps can help you make decisions that will lead to better improvements.
Plus, as you continue to track user behavior through heatmaps, you can continue making adjustments based on the outcome of your data.
How to create a heatmap
There are several tools out there that can help you acquire data with heatmap, such as Google Analytics. However, Crazyegg is our tool for Shopify merchants interested in setting up heatmaps. While Google Analytics is admittedly free, our paid tool provides you with a more feature-rich platform that grants you more detail over your reports on user interaction and how many visits you gain each month.
Of course, it all depends on your budget and whether you like a richer experience. Either way, several heat mapping solutions provide a trial or free version that you can test out and see if you like it first, which is the best option when you are unsure about the utility of the software solution.
Crazy Egg for heat mapping
While there are plenty of options available when it comes to heat mapping tools, we are going to propose our very own solution for several reasons. Our heat mapping tool provides visual reports that include individual session recordings so that you can observe how a visitor interacts with your webpage. We also offer an A/B testing tool with a fast edit function to make simple, aesthetically pleasing changes, such as colors, fonts and hide elements. Once you’ve accomplished all of that, you can publish to live.
Crazy Egg is easily accessible right from your Shopify dashboard. You won’t have to deal with the tedious process of logging into a separate tab. Our basic plans start at $24 a month and allow you to track 30,000 pageviews, 100 sessions recordings on one website. It also comes with unlimited A/B tests and edits, along with a three months recording storage. Of course, if you’re unsure about our tool, you can also try out our 30-day free trial to test it out.
To back up our claim on how effective our tool is, we are going to provide you with some use cases from previous customers. These are just some of the customers that have achieved excellent results, thanks to using Crazy Egg.
WallMonkeys is an eCommerce website that has become one of the largest printers of wall decals. The company wanted to improve the overall user experience of its homepage. To do so, they needed to get precise data for a better decision-making process. By reaching out to Crazy Egg, they managed to find the results they were looking for.
With Crazy Egg, WallMonky managed to boost their conversation rate by 550% using heatmaps and A/B testing tools.
Radio Free Europe/Radio Liberty
Radio Free Europe/Radio Liberty has spent four decades providing journalists with a safe space to report news in over twenty countries. These countries have governments that either outright banned free press or have not established one. The nonprofit organization took its mission very seriously, and they needed to ensure they were attracting readers and constantly improving the way content is presented to readers.
With website design becoming a key factor, most organizations will assume where content needs to be placed or how it will be consumed by the readers. With the help of Crazy Egg, Radio Free Europe/ Radio Liberty managed to optimize over 100+ sites that they run across the world.
Senior Product Manager Arkady Pildes used Crazy Egg’s Heat maps and Scroll maps to shed light on the user experience. They managed to improve their homepage, website navigation, and article layout. Here’s what Arkady had to say about Crazy Egg:
“[Crazy Egg] became an essential element of our qualitative performance evaluation. The teams that pay attention to the maps get their pages improved dramatically.”
Making sense of captured data
First of all, you need to keep in mind that heat maps will not provide you with any exact numbers on how many people have visited your Shopify store. Instead, it provides you with a visual representation of where visitors look and choose what to click on or where to scroll while searching through various pages on your Shopify website.
These types of information grant you a starting point where you can optimize your site for better engagement. Combined with other various conversion methods, you can acquire a vivid picture to start your improvement efforts. Trying to understand the data captured by your heatmap shouldn’t be too challenging. Once you manage to grasp what the varying colors stand for, you can start making your adjustments.
While there are several conversation methods out there that can help you increase your Shopify conversion, heat maps have proven to be the best. If you want to find out more about the areas your visitors are scrolling through, clicking on, or ignoring, you should start using heat maps. In recent years, heat maps have proven to be highly effective tools for Shopify merchants attempting to optimize their website for better conversion rates. So, check out our solution today to start using heat maps to your advantage.
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