With the new sentiment analysis, sales teams using SugarPredict can access customer information across all touchpoints and channels when needed to idenitfy the next best actions. Additionally, supervisors can review sentiment data to evaluate overall customer experience and journey effectiveness to identify areas of improvement.
“You rarely get a second chance to make a great impression with a customer; it’s profoundly important to get each and every interaction right and connect on a deeply human level,” said Rich Green, CTO of Sugar, in a statement. “Sales and service professionals are under a great deal of pressure as a customer’s business can be won or lost in a single misstep. This is why we’re proud to be extending SugarPredict sentiment analysis to empower sales and service professionals on the customer front lines – where the battle for customer loyalty is waged on a daily basis.”
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