Why & How to Use Music in Ads (Without Getting Sued!)

[ad_2] Who lives in a pineapple under the sea? If your brain immediately and internally screamed out the name of this yellow and porous fella—congratulations! You just made a strong case for using music in your own advertisements. Now we’ve always been all about music in TV advertising… …but it is arguably one of the … Read more

Some subscription app developers suspect Apple is buying Google ads that send users to their apps in the App Store, to protect its cut by decreasing web signups (John Koetsier/Forbes)

[ad_1] John Koetsier / Forbes: Some subscription app developers suspect Apple is buying Google ads that send users to their apps in the App Store, to protect its cut by decreasing web signups  —  Apple is secretly buying Google ads for high-value apps to collect potentially millions of dollars in subscription revenue, multiple app publishers … Read more

Google Ads shopping ads bug results in huge CPC increased; issue now resolved

[ad_2] Google has confirmed a bug with its Google Shopping Ads product where the cost per click (CPC) prices spiked from 50% to over 200% over the weekend. The issue happened last night, Friday, November 12th between 9pm EST (6pm PST) through this morning, Saturday, November 13th at 12am EST (3am PST). Confirmation. Google confirmed … Read more

The Microsoft Audience Network now prohibits gambling, lawsuit, health supplement and end-of-life ads

[ad_2] The Microsoft Audience Network now prohibits gambling, lawsuit, health supplement and end-of-life ads Your privacy means the world to us. We share your personal information only when you give us explicit permission to do so, and confirm we have your permission each time. Learn more by viewing our privacy policy.Ok #Microsoft … Read more

5 Visionary Ads From Ringan Ledwidge, Who Has Died at 50

[ad_2] Ringan Ledwidge, one of advertising’s most acclaimed directors, has died at age 50.  Maintaining growth is challenging. Gain the industry-wide recognition your team deserves by submitting to the 2021 Adweek Fastest Growing awards. Deadline extended through 7/23. View details and start your submission.  #Visionary #Ads #Ringan #Ledwidge #Died [ad_1]

New features out for Google Ads Editor version 1.8

[ad_2] New features out for Google Ads Editor version 1.8 Your privacy means the world to us. We share your personal information only when you give us explicit permission to do so, and confirm we have your permission each time. Learn more by viewing our privacy policy.Ok #features #Google #Ads #Editor #version … Read more

The 10 Latest Google Ads Updates You Should Know About

[ad_2] At this point, we know that resisting Google Ads updates is a bit like… …herding cats. But that doesn’t mean we can’t gather ’em up into no-nonsense roundups with the essential facts and tips! Read on to learn what you really need to know about the latest Google Ads updates, including: Conversion goals Deal features for … Read more

Google announces new features in Ads Editor version 1.8

[ad_2] The latest edition of Google Ads Editor has been announced and includes many new features and views: What’s new? Overview page: A new view has been created in Google Ads Editor, “Overview”, which is similar to the Overview page in the online Google Ads Editor interface. Auto-apply view for Recommendation: Auto-apply, a new view … Read more

Will British Digital Ads Ever See a Brexit Data Dividend?

[ad_2] Two recent events affecting U.K. privacy regulation passed by without too much attention, yet could turn out to be much more significant than it initially seemed. The first is the appointment of John Edwards as the new Information Commissioner, with the second being a report by DCMS published on Sept. 10 called “Data—A new … Read more