Google Has Started Running Cryptocurrency Ads |

Reading Time: 4 minutes Google has started running cryptocurrency ads again after it updated its policy of products and services on the 3rd of August. The search engine had previously banned any and all crypto- and initial coin offering-related advertisements three years ago. Currently, the updated policy would allow a few crypto entities that are regulated enough to market … Read more

Google Ads’ New Cryptocurrency Policies Take Effect

Reading Time: 4 minutes As of yesterday, Google will only run cryptocurrency ads from advertisers that are registered with the Financial Crimes Enforcement Network (FinCEN) as a money services business or be a federal or state-chartered bank that have also completed the new verification process and meet all other requirements for the category. This is a particularly sensitive category … Read more

Creative Works: 10 of the best ads of the week from Fenty to Amazon

Reading Time: < 1 minute At The Drum, we believe great work deserves recognition and that talented creatives should get their share of reverence for the hard work they put in. So each week we will update our hall of fame, celebrating the 10 best ads from our Creative Works section. Welcome, and don’t forget to vote for your favorite! … Read more

Struggling to Recruit, Police Turn to Targeted Ads

Reading Time: 7 minutes Your favorite social media platform likely knows more about you than your parents do. Our clicks, likes, and follows reveal patterns that sophisticated algorithms turn into behavioral profiles revealing our political beliefs, sexualities, ethnicities, even our health. Now police recruiters are tapping these insights to find more job candidates online. Recruiters say their jobs have … Read more

Target impression share bidding, other August changes now available in Microsoft Ads

Reading Time: < 1 minute Target impression share bidding, other August changes now available in Microsoft Ads Your privacy means the world to us. We share your personal information only when you give us explicit permission to do so, and confirm we have your permission each time. Learn more by viewing our privacy policy.Ok #Target #impression … Read more

How to Build Better Ads With the Facebook Ads Library

Reading Time: 16 minutes What if you could see every ad currently live on Facebook? Imagine the data, ideas, and revenue you could generate. You no longer have to imagine. Facebook Ad Library gives you free access to view any ad currently live on the Facebook ecosystem. With one of the largest advertising audiences on the internet at an … Read more

Microsoft Ads August Updates: New Bidding Strategy, Extensions, & More

Reading Time: 9 minutes Microsoft announced a list of new product updates and releases for Advertisers including a new bid strategy, manager-account labeling, new automated extensions, extended brand safety protections, and updates to Unified Campaigns. Here’s what you need to know! Microsoft Ads Announces Target Impression Share Microsoft Ads announced the release of Target Impression Share strategy, mirroring that … Read more Integrates LinkedIn Conversation Ads Into Demand Gen Platform

Reading Time: 3 minutes partnered with LinkedIn to incorporate Conversation Ads into its demand generation platform. The integration aims to help customers set up, manage and measure LinkedIn Conversation Ad campaigns using Metadata’s ad flow templates and playbook libraries. LinkedIn Conversation Ads will be available directly within the Metadata platform, empowering users to measure content download rates, event … Read more

Google Ads Editor v1.7 brings support for Hotel ads and lead form extensions

Reading Time: 4 minutes Google Ads Editor v1.7 is now available, Google announced Monday. With this update, advertisers can now use the Google Ads Editor to manage their Hotel ads, YouTube audio ads and lead form extensions, and select specific parts of their campaigns to download. UPDATE: This update is now delayed and will release in a week, on … Read more

Demand Curve: Questions you need to answer in your paid search ads – TechCrunch

Reading Time: 5 minutes Stewart Hillhouse Contributor Stewart Hillhouse writes actionable growth marketing insights as senior content lead at Demand Curve. By night, he interviews marketers and creatives on his podcast, Top Of Mind. Before getting into marketing, Stewart was a semi-professional lumberjack. He also writes at More posts by this contributor Demand Curve: 7 ad types that … Read more