People on the Move, including changes at BrewDog, UM and Lucky Generals

Reading Time: 9 minutes Another week, another wave of senior appointments and departures at brands, agencies and media owners. Check out our global round-up of who is moving where (and why it matters) below, then head over to our People on the Move hub to see who else has been moving up the career ladder. Over the past seven … Read more

Ogilvy UK’s new CEO Fiona Gordon wants clients to love her – and competitors to hate her

Reading Time: 15 minutes Fiona Gordon, the new chief executive officer of prestigious ad agency Ogilvy UK, shares her plan to make the London studio a ”beacon” of creativity, while making the agency a fairer and more attractive place to work. Fiona Gordon has got her feet under the table. Three months after her promotion to the top of … Read more

Hybrid working offers Innocent’s creatives the best of both worlds

Reading Time: 8 minutes The lessons from lockdown should have huge benefits for creative departments in terms of collaboration, diversity and the general well-being of their staff. That’s the view of Alice Watkinson, Senior Designer at Innocent Drinks. And the key to it all is being able to work remotely. “Going forward at Innocent we have a hybrid approach. … Read more

Business on the Move, including Planet Fitness, De Beers and Butterkist

Reading Time: 6 minutes Another week, another wave of account news, reviews, agency launches, rebrands and acquisitions. Check out our global round-up to see what business is on the move (and why it matters) below, then head over to our Business on the Move hub to read about more market maneuvers. Looking for a new agency partner of your … Read more

Agencies4Growth returns with solutions and inspiration for growth, culture and talent

Reading Time: 8 minutes As agency staff return to offices, embrace hybrid working models and reconnect with clients around the world, agencies are pushing themselves to be better. Agencies4Growth is a five-day event designed to support decision makers as the industry looks to tomorrow, with free online sessions on topics ranging from building a unique and positive office culture … Read more

Business on the move, including Pets At Home, MoMA and Ribena

Reading Time: 5 minutes Another week, another wave of account news, reviews, agency launches, rebrands and acquisitions. Check out our global round-up to see what business is on the move (and why it matters) below, then head over to our Business on the Move hub to read about more market maneuvers. Looking for a new agency partner of your … Read more

Revitalize your content strategy with TikTok, Instagram and Facebook insights

Reading Time: 5 minutes The past 18 months have demonstrated to brands the importance of a robust content strategy, providing a unique opportunity to reengage consumers via leading social platforms. As a result, more brands than ever are interested in accessing the consumer insights available via TikTok, Instagram and Facebook. In partnership with NetBase Quid, The Drum is hosting … Read more

Business on the Move, including Walmart, White Claw and more

Reading Time: 4 minutes Another week, another wave of account news, reviews, agency launches, rebrands and acquisitions. Check out our global round-up to see what business is on the move (and why it matters) below, then head over to our Business on the Move hub to read about more market maneuvers. Looking for a new agency partner of your … Read more

In the wake of the Droga announcement ‘agencies have nothing to fear’

Reading Time: 10 minutes The bombshell announcement that David Droga will be taking the reins of Accenture Interactive certainly stirred adland. While the industry’s admiration for Droga reaches far and wide, many are wondering how this mega-award winning creative leader will transition to running a $10 billion company. The battle between agency and consultancy has been raging for years. … Read more