Getting Started with Your First LinkedIn Ad Campaign

Reading Time: 5 minutes Share: LinkedIn is the world’s largest professional network. LinkedIn boasts that 4 out 5 members on the platform drive business decisions and the platform has 2x the buying power of average web audiences. Marketers have rated LinkedIn to be the number 1 platform for B2B lead generation. LinkedIn advertising … Read more

9 Amazing Ideas Will Make Your Holiday Social Media Campaign Pop

Reading Time: 11 minutes As the season of gift-giving draws near, companies are hopping onto holiday trends. The holidays are a great opportunity for businesses to make more sales. However, when it comes to holiday marketing, it can be different every year. New marketing trends see growth and fall every year. Many companies look to past strategies to see what … Read more

How to Create a Well-Rounded Campaign Plan – Heinz Marketing

Reading Time: 12 minutes By Michelle Voznyuk, Marketing Consultant at Heinz Marketing As we finish out the rest of the year strong, there’s still time to get a new campaign off the ground. Maybe you’ve been thinking about adopting a new strategy for a while? Or maybe you haven’t seen the results you hoped for from your campaign efforts? … Read more

What’s New In Campaign Monitor

Reading Time: 26 minutes Last updated: July 2021 At Campaign Monitor, we’re always building new product improvements to help you design and send captivating email campaigns. Here’s a roundup of what we’ve recently launched. June 2021 New automation page Check out the improved automation page! We’ve kept all the features you know and love, but have made it simpler … Read more

I’m Beginning to Doubt the Patriotism of Some Members of the 2016 Republican Presidential Campaign

Reading Time: 5 minutes Michael KovacGetty Images What I remember most vividly about the previous administration*’s inauguration, besides the previous president*’s Roger Corman inaugural address, is the large number of shadowy looking men in expensive overcoats, drifting all around the west front of the Capitol, talking in whispers into their cellphones. There was an atmosphere of under-the-table commerce on … Read more

Here’s how you can master your next seasonal digital marketing campaign

Reading Time: 17 minutes 30-second summary: To ensure organic visibility for your seasonal pages, start creating, optimizing, and analyzing them now Start creating, organizing, and scheduling seasonal content assets now for a head-start when it’s time to start focusing on driving sales Evaluate your past seasonal content performance to be able to recycle, update, and possibly even expand them … Read more

OshKosh’s Back to School Campaign Honors Pop Culture Icons

Reading Time: < 1 minute When you send your little ones back to school this fall, consider this: You could very well be packing a lunch for a future Grammy-winning superstar, or washing the P.E. uniform of a sports icon. The idea isn’t nearly as far-fetched as one would think—just ask the families of Mariah Carey, Muhammed Ali and Outkast … Read more

2 Steps For Coming Up With Digital PR Campaign Ideas

Reading Time: 2 minutes As you can imagine, when we’re talking about emotions we weren’t really focusing on the positive ones with this campaign, but it picked up a ton of links at the time and I’ve never properly deconstructed it until now. The research went as follows: Product theme: Private number plates (Some funny number plate content but enough … Read more

AccessiBe’s New Campaign Calls for Better Web Accessibility

Reading Time: < 1 minute The internet has transformed entertainment, shopping and even dating. But disabled people are often unable to take advantage of those innovations due to a lack of tools, like voice dictation or adaptable mouses. Web accessibility solutions company accessiBe’s “The Unstoppable” campaign highlights the achievements of people with disabilities while also drawing attention to the impact… … Read more