Apax to combine three social impact software companies in deal valued at $2B – TechCrunch

Reading Time: 6 minutes Who says there is no big money in software aimed at helping people? Private equity firm Apax Funds announced this morning that it is combining three social impact firms to create a platform of sorts in a deal valued at $2 billion. To build this social good juggernaut, Apax went out and purchased EveryAction from … Read more

Gig companies take worker classification fight to Massachusetts through ballot initiative – TechCrunch

Reading Time: 7 minutes A coalition of app-based ride-hailing and on-demand delivery companies including Lyft, Uber, Doordash and Instacart have filed a petition for a ballot initiative in Massachusetts that would keep gig economy workers classified as independent contractors as the industry takes a fight it won in California on the road. The ballot measure proposed by the Massachusetts … Read more

Video Marketing Strategies for LMS Companies

Reading Time: 11 minutes

If you’re looking for ways to improve your digital marketing strategy for your LMS company, consider video. It’s holding strong as one of the most potent forms of marketing available today. For LMS companies, in particular, video is a natural fit because online training programs are video-based.

Adding video to your digital marketing strategy delivers several significant benefits.

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Top 100 Edtech Companies in India

Reading Time: 37 minutes Download ebook Post Views: 59 Edtech stands for education technology that is the technology dedicated to developing and applying the tools into the classroom to create a more engaging and individualized learning experience. The goal of EdTech is to improve student outcomes, enhance their learning abilities and reduce the teaching burden on … Read more

Livestream e-commerce: Why companies and brands need to tune in – TechCrunch

Reading Time: 6 minutes Alanna Gregory Contributor Alanna Gregory is a marketing executive and is currently senior global director at Afterpay. Previously, she was VP at Hairstory, the founder and CEO of VIVE Lifestyle, and was an AVP at Barclays. More posts by this contributor E-commerce roll-ups are the next wave of disruption in consumer packaged goods What comes … Read more

Hear Startup Alley companies pitch expert VC judges in upcoming episodes of Extra Crunch Live – TechCrunch

Reading Time: 8 minutes We know how much you love a good startup pitch-off. Who doesn’t? It combines the thrill of live, high-stakes entertainment with learning about the hottest new thing. Plus, you get to hear feedback from some of the smartest folks in the industry, thus learning how to absolutely crush it at your next pitch meeting with … Read more

Greywing launches Crew Change to help shipping companies navigate COVID-19 regulations – TechCrunch

Reading Time: 7 minutes For fleet managers, managing shipping crew changes across different countries is an elaborate process even in the best of times—and now is definitely not the best of times. Greywing, a Y Combinator-backed platform for automating maritime operations, launched a new solution today that it describes as an industry-first. Called Crew Change, it is used to … Read more

Blameless raises $30M to guide companies through their software lifecycle – TechCrunch

Reading Time: 6 minutes Site reliability engineering platform Blameless announced Tuesday it raised $30 million in a Series B funding round, led by Third Point Ventures with participation from Accel, Decibel and Lightspeed Venture Partners, to bring total funding to over $50 million. Site reliability engineering (SRE) is an extension of DevOps designed for more complex environments. Blameless, based … Read more

Meet 3 Tech Companies Using Social Media Right

Reading Time: 10 minutes

When you consider that 73% of marketers value social media marketing as somewhat or very effective for their business, it’s no surprise that technology companies want to get in on the action. This incentive, however, is often paired with hesitation.

Let’s say you’re a provider of a cloud-based cybersecurity solution. On paper, your service may not feel like a very “social” topic. You might also be unsure of what to post, as you don’t want to give away too much information about your software. Maybe you’re just strapped for time in an age where everyone wants to ensure their data is secure.

No matter where your focus is in the technical world, social media can and should be part of your tech marketing strategy. Here are three innovative tech brands with the right idea.

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As China shakes up regulations, tech companies suffer – TechCrunch

Reading Time: 5 minutes What will the changes bring for startups? The Exchange spent a little time on Friday ruminating on the impact of then-rumored regulation in China targeting its edtech sector. News that the Chinese government intended to crack down further on the education technology market hit shares of public, China-based edtech companies. It was a mess. Then … Read more