The Complete Guide to Firing Employees – Crazy Egg

Reading Time: 25 minutes Claiming employees to be a company‘s greatest asset is misleading. There, we said it. The true asset here is a staff of professional and dedicated employees with the hunger to perform well. Having too many mediocre-to-poor employees only undermines an organization’s overall performance, making those employees a liability, not an asset. This is why firing … Read more

The Complete Guide to Employee Referral Programs

Reading Time: 21 minutes Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. An employee referral program can lower the cost of attracting and keeping top talent while incentivizing your current employees to do some of your recruiting for you. In this guide, we dive deeper into … Read more

The Complete Guide to Non-Compete Agreements – Crazy Egg

Reading Time: 25 minutes Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. A non-compete agreement isn’t just for large corporations and enterprises. Every business, including startups, has interests worth protecting. Thus, a non-compete contract can be an effective tool for safeguarding your business interests. In this … Read more

Your Complete Guide to Social Media Video in 2021

Reading Time: 35 minutes March 8, 2021·13 min readSocial media video is a powerful way to engage your followers. But it’s different on every single platform. Here’s what you need to know to do it right. If you think of all the things you can post to social media—text, emojis, GIFs, pictures—video is by far the biggest ticket item. … Read more

The Complete Guide to Human Resources Certifications – Crazy Egg

Reading Time: 21 minutes Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. To stay competitive in the modern business world, you need to have qualifications that set you apart from others. Just having the barebones requirements is no longer enough.  Instead, you need to go above … Read more

The Complete Guide to Remote Employees – Crazy Egg

Reading Time: 24 minutes Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. The idea of remote employees has transformed the modern-day workplace. Over the last 10 years, flexibility with work has become a high priority for employees—and even moreso over the COVID19 pandemic. In fact, an … Read more

Complete Marketer’s Guide To Engage B2B Clients During The Crisis?

Reading Time: 11 minutes Brought on by the pandemic, B2B (business to business) transactions have become stagnant as industries struggle to keep client relations and, ultimately, make sales. Consumers during the crisis have not been rushing to buy unnecessary goods and services which is contributing to fewer sales and a decrease in overall eCommerce. Companies, now … Read more

B2B Marketing News: B2B Ad Spending Sizzles, Salesforce Slack Buy Complete, C-Suite Marketing Survey, & Clubhouse Opens To All

Reading Time: 9 minutes US B2B ad spend set to pass $30b in 2023, nearly half the dollars will go to digitalIn the U.S. alone B2B advertising spending is expected to top $30 billion by 2023, with almost half going to digital, while display advertising spending is expected to surpass that of search advertising by 2023 — two of … Read more

Your Complete Guide to Social Signals

Reading Time: 17 minutes Social signals are interaction metrics found on social media such as YouTube, Facebook, Twitter, Tiktok, Medium, and more. These metrics reflect human interaction with brands through views, shares, likes, pins, and comments. These human interactions can contribute to a page or website’s organic rankings on a search engine. Lately, marketers are capitalizing on the relevance … Read more

Instagram Search & Explore: A Complete Guide for Marketers

Reading Time: 17 minutes Want to use one of the world’s favorite photo-based social media apps to its fullest advantage? You should. Instagram can be crucial for any business’s marketing plan. And if you want to up your Instagram game, you need to get on its Search & Explore section. It’s free. It’s easy. It’s relatively painless. Made to … Read more