How Web Analytics Can Help You Improve Content Marketing – Marketing Insider Group

[ad_2] For years now, the internet has created a massive platform for brands to share content with their target audiences. But is your brand taking advantage of its full potential? If web analytics aren’t integrated into every part of your content marketing strategy, the answer is no. Google Analytics and other web analytics platforms provide … Read more

Disney plans on spending $33 billion on content in 2022

[ad_1] Disney is a juggernaut. There’s no denying that. Especially after their acquisitions of Lucasfilm, Marvel Studios, and 20th Century Fox, Disney has grown to once unimaginable heights. This huge empire obviously pulls in a great deal of money, more than most of us can even imagine, but as the old saying goes, it costs … Read more

How To Make Content a More Effective Part of Your Sales Funnel

[ad_2] Unless you go an extra mile integrating your content ideation and creation processes into your sales funnel, your content may never bring in sales despite high search rankings and lots of traffic. In this case, completing that extra mile requires only five steps, from ideation to CTAs and format. 1. Match content ideas to … Read more

Accelerate your marketing plan by leveraging AI for content creation

[ad_1] Hear from CIOs, CTOs, and other C-level and senior execs on data and AI strategies at the Future of Work Summit this January 12, 2022. Learn more This article was contributed by Ajay Mangilal Jain, Senior Partner of AI & Automation Practice at Wipro Limited Ecommerce has long been growing in popularity with private … Read more

Should I Invest in a Content Delivery Network (CDN) for SEO? – Spiralytics Inc

[ad_2] Maximizing your website’s SEO (search engine optimization) is critical, especially if you want your target audience to find you when they search for certain keywords. Alongside creating engaging content and ensuring that your website doesn’t include any broken links, you can increase SEO in another way: investing in a content delivery network. Not sure … Read more

5 Best Content Marketing Videos of All Time – Marketing Insider Group

[ad_2] One of the best ways to learn more about great content marketing is hearing advice straight from the experts. We’ve compiled 5 of the best content marketing videos of all time. From content marketing’s history to it’s unpredictable future, connecting with customers through empathy, building brand advocates and more — the videos on this … Read more

Marketing with Instagram User-generated content

[ad_2] User-generated content is a powerful asset for any brand. It speaks of loyalty, trust and satisfaction with product quality. Essentially, user generated content is ecommerce recommendation marketing. It strongly influences the purchasing decision of 79% of people. Therefore, we have made a short comprehensive guide to using it. Wondering how to promote your brand … Read more

13 Stand-Out Content Examples That Give Us All the Thanksgiving Feels

[ad_2] Happy Thanksgiving to all who celebrate! Even if this U.S. holiday isn’t really your thing, it’s a great time to think about all we have to be thankful for. Despite all the compounded challenges of the past 18 months, brands have risen to the occasion, innovating their approaches to forge stronger audience connections. In … Read more

Building A Keyword Strategy For Comparison Content

[ad_2] Whether you’re optimizing a website with a view to selling a tangible product, service, or digital service (such as SaaS), no organic product marketing strategy is complete without incorporating comparison keywords. Google continuously gets better at understanding the various user end goals (not just the intent) behind search queries and tailoring search results pages … Read more