How to Create a Content Marketing Strategy in 7 Easy Steps

Reading Time: 18 minutes One of the questions we get asked most often at Convince & Convert is how to create a content marketing strategy and plan. Some people assume we’re holding onto special tricks or the ever-elusive yet way-over-hyped “content marketing secret sauce.” The truth is there are no secrets to creating a content marketing strategy. Instead, we … Read more

Content Analytics Software: Choosing the Best Option | Welcome Software

Reading Time: 16 minutes Having great content is wonderful, but when it comes to marketing, having a solid grasp on your content analytics can help you win. Developing engaging, informative, and persuasive content is an effective way to market your product or service. But no matter how good your content is, you’ll struggle to get the most out of it if you … Read more

8 Visual Storytelling Tools and How They’ll Help Your Content Marketing

Reading Time: 13 minutes Storytelling and visuals are two of the most powerful tools content marketers have. Both can help get ideas across more effectively and increase engagement. Combining these two elements—well, that’s a recipe for success. How can marketers go about creating a successful visual story? Luckily, there are plenty of tools available to help you take a … Read more

How to Craft Irresistible Newsletter Content with Examples | AWeber

Reading Time: 50 minutes By Kaleigh Moore June 24, 2021 Here’s how to create an email newsletter that has subscribers clamoring to sign up. (Plus, 19 newsletter examples for inspiration!) It’s no secret there is money in your email list. But just how much depends on you. According to McKinsey & Company, the average employee spends 13 of their … Read more

Your Whole Website is Part of Your Content Marketing Strategy

Reading Time: 13 minutes It’s almost inevitable. We sign on a new client who is looking to create an amazing content strategy. We have a kickoff call and they tell us, “Yeah, we just launched a new website and now we’re ready to really dive into our content marketing strategy.” My heart sinks. They just launched a new site, … Read more

What is a Content Management System (CMS)? | Mannix Marketing

Reading Time: 8 minutes If you’re new to the world of digital marketing, you’ve probably been hearing some lingo and acronyms that you’re not familiar with. Things like SEO and PPC and CRO – all of which are very important to successful online marketing, but involve a bit of in-depth learning and understanding to fully grasp. Before you delve … Read more

How to Use Google Analytics to Find Your Unicorns (and Avoid Content Donkeys)

Reading Time: 16 minutes Everything in marketing is a unicorn or a donkey, Mobile Monkey’s Larry Kim has said. Orbit Media’s Andy Crestodina agrees. “It’s amazing how the top 1% of your content gets outsized results, while the bottom 90% gets nothing,” he says. “We’ve got to find those unicorns and then go make baby unicorns.” How? Andy explained … Read more

Content Workflow Template: Why You Should Have and Use One | Welcome Software

Reading Time: 17 minutes Content marketing without a content marketing workflow is like going on a first time road trip without a roadmap. Everybody has an idea of where you came from and where you’re going, but what nobody knows is how to get there. You may not realize it, but you write a lot of things down, and … Read more