Putting the ‘i’ in advertising: Why creative should be personal, purposeful & in print

Reading Time: 10 minutes “Be the change that you wish to see in the world”. The famous quote attributed to Mahatma Ghandi is as true for advertisers today as it is for the next generation of creative student talent coming through the ranks. They want to see positive change – and that is what’s driving their creative ambitions towards more human, personal advertising that reflects the expectations of the new consumer.    Despite the anxiety and mental strain … Read more

8 Creative PPC Strategies to Overcome Today’s Challenging Landscape

Reading Time: 22 minutes PPC best practices—like segmenting and targeting your audience, choosing the right keywords, and using data to optimize—are pretty evergreen. But because platforms evolve, companies grow, and customer behaviors shift, the strategies we use to practice them are usually not.  And we’ve seen lots of challenging changes over the past year or so from Google, Apple, and Facebook … Read more

Creative Workflows: How to Keep Creative Teams on Track | Welcome Software

Reading Time: 18 minutes “Operations keep the lights on, strategy gives the light at the end of the tunnel, but project management is the train that moves the engine forward.” -Joy Gumz. Before you get into creative workflows, one question: Are you running your creative marketing department, or is your creating marketing department running you? If you feel like … Read more

Creative Works: 10 of the best ads of the week from Beats by Dre to The Body Shop

Reading Time: 14 minutes This week, Sha’Carri Richardson appeared in the latest Beats by Dre spot after her Tokyo 2020 Olympic dreams were shattered when the United States Doping Agency suspended her after detecting marijuana in her system. Against the tagline ‘Live Your Truth’, Richardson is seen preparing to sprint as she listens to No Child Left Behind – … Read more

How RapidSOS used creative tactics to build partnerships and a BD engine at scale – TechCrunch

Reading Time: 5 minutes RapidSOS EC-1 Part 3: Partnerships One of the most challenging aspects of leading a startup is the seeming impossibility of building partnerships and executing business development. Large companies are sclerotic and bureaucratic, taking eons in terms of startup years to make decisions that for them are small, but for a new company, can be life … Read more

Amazing Facts about Creative Writing that Nobody Knows

Reading Time: 28 minutes Download ebook Post Views: 26 ”I write only because there is a voice within me that will not be still”- Sylvia Plath  Resting under a tree, looking at the distant horizon, water slowly passing by in the stream, mindsets off to some distant space, and hence from the realm of images, thoughts … Read more

Rocketium raises $3.2M to help creative teams create massive marketing campaigns – TechCrunch

Reading Time: 5 minutes In between A/B testing, customizing targeted ads and formatting for different digital platforms, some design teams are tasked with campaigns that include thousands of images, videos and other visual content. Based in Bangalore, Rocketium automates much of the process, allowing teams to scale-up campaigns while reducing their workload. The company announced it has raised $3.2 … Read more

20 Creative Restaurant Contest Ideas Your Customers Will Love

Reading Time: 32 minutes Do you own a restaurant, or do marketing for one? One of the best ways to drive interested, local business for your restaurant is to run a social media contest. It’s exciting, engaging, and awesome for getting more people through the door. I’ve put together 20 awesome restaurant contest ideas for your next social … Read more

Best Creative Writing Courses Compared By Crazy Egg

Reading Time: 32 minutes Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. Taking a creative writing course will help you to become a better writer. It will teach you how to tell a story, write descriptively, and produce publication-worthy work. The best creative writing courses offer … Read more