Why ABM Is Only As Good As The Data

Reading Time: 8 minutes While life begins to resume some semblance of normalcy, many businesses are still navigating through the Covid-19 pandemic’s impact. After a tumultuous 18 months of global layoffs, mass exoduses from cities, a surge of work from home models and now a shortage of workers, today’s workforce looks and acts completely different than it did pre-March … Read more

How To Grow Followers With YouTube Analytics Data – Spiralytics Inc

Reading Time: 10 minutes YouTube is one of the most popular platforms for video marketing. Billions of users turn to YouTube for entertainment, music, and branded content. In other words, you’ll be missing out if you don’t use this platform for your marketing efforts.  To reach your marketing goals using YouTube, you need to grow a subscriber base. This … Read more

Seven first-party data capturing opportunities your business is missing out on

Reading Time: 22 minutes 30-second summary: Third-party data is being phased out by big tech, making first-party data indispensable First-party data is willingly provided by users, helping you build a consumer profile Internet users are cautious about providing their data but will do if rewarded Tracking pixels, CRM platforms, surveys, and encouraging interaction and registrations are all effective ways … Read more

Why Marketers Should Build Consumer Trust Through Product Data

Reading Time: 12 minutes Today, product data and marketing content have one of the coldest relationships in the martech stack. Engineers worry about SKUs, specs, sizes, and materials. Marketers worry about images, videos, docs, and diagrams. Copywriters try to bridge the divide with descriptions, features, benefits, and sales messaging. If the product data and content match across channels, either … Read more

Applications of Data Science in Finance – Great Learning

Reading Time: 17 minutes Finance is the motivation behind most businesses as everything from starting a business to expanding it further depends on it. This makes financial management a significant function in every industry, most importantly in the finance and banking industry. Financial management is very strongly bonded to data. Several operations in the financial domain may not be … Read more

Pattern89 API Analyzes Digital Marketing Data To Improve Ad Creativity & Performance

Reading Time: 3 minutes The Pattern89 API tool from social media marketing platform Pattern89 is designed to provide users with lifetime analytics of their digital marketing data, analyzing various ads, formats, dates and audiences to determine the creative performance of a user’s digital marketing initiatives. Back-Of-The-Box Details The platform organizes data sets into consumable analytics reports that compare top-performing … Read more

Using SEO data analytics to identify business gaps – Search Engine Watch

Reading Time: 15 minutes 30-second summary: Are your leads slipping through the cracks in these business gaps? SEOs have a great vantage point in the form of data that actively helps identify business opportunities and gaps SEO pioneer, serial entrepreneur, and best selling author, Kris Jones identifies three critical aspects that can be fixed to create the foundation of … Read more

Smart Data Visualizations: Quality Assessment Algorithm – Occam’s Razor by Avinash Kaushik

Reading Time: 33 minutes The gap between a bad and good data visualization is small. The gap between a good and great data visualization is a vast chasm! The challenge is that we, and our HiPPOs, bring opinions and feelings and our perceptions of what will go viral to the conversation. This is entirely counterproductive to distinguishing between bad, … Read more

Forecasting the Unforecastable: Less Data, More Knowledge

Reading Time: 7 minutes How do you forecast anything after a year like 2020? Traditional forecasting and planning – using prior years’ data to predict the next 12 months –­ is well-established. But in 2020 it has been tough. Impossible, even. If the impact of  COVID-19 wasn’t enough, Brexit uncertainty added to the doubt. For many, 2020’s data is … Read more