What Should Be Included in an Editorial Calendar? | Welcome Software

Reading Time: 23 minutes How familiar do these sound? “We have a glittering editorial calendar but we can’t just figure out what to include.” “We were better without one.” “Urgh! There are no solid posts online showing the elements of a good editorial calendar.” It’s one thing to put together an editorial calendar, but to know the exact things … Read more

See that circled date on your editorial calendar; | Welcome Software

Reading Time: 17 minutes See that circled date on your editorial calendar; that’s when your digital marketing project with some new client is due. And it’s approaching fast. Oh! Then there’s that notification on your desktop, probably a warning of some approaching invoicing deadline. And those 36 tabs on your desktop they’re about an email marketing campaign that’s still … Read more

Penguin Random House: RH’s Late Editorial Giant Bob Loomis Celebrated

Reading Time: 3 minutes The life of Robert Loomis, the revered Random House editor for more than a half-century, whom we lost in April 2020 at 93, was celebrated on Sunday, September 5, at the Long Island Sag Harbor home he shared with his wife, Hilary, with an audience of friends and peers. As Gina Centrello recalled in her … Read more

Editorial Workflow Template | Welcome Software

Reading Time: 15 minutes Ever imagined what a marketer’s world looked like before editorial workflow templates and planning came along?? Days were tiring, no doubt. A marketing team would have to be at war with unforgiving search engine algorithms and stiff competition from millions of blogs at the same time. Then add the looming deadlines and due dates as … Read more