NetLine Launches Platform To Help Marketers Enrich Lead Gen Programs

Reading Time: 4 minutes NetLine, a content syndication lead generation network, unveiled its Lead Management platform for the NetLine Portal, a SaaS offering designed to help B2B marketers improve lead conversion rates, accelerate sales dialogue and enrich first-party data. The Lead Management platform allows marketers to organize their lead capture, qualification, analytics, content amplification and routing capabilities to enhance … Read more

B2B Marketing News: B2B Demand Gen KPI Study, Edelman Trust Barometer, Instagram Gets Desktop Posting, & Gen Z For B2B Brands

Reading Time: 9 minutes Edelman Trust Barometer special report: Brands must be agents of societal change, say consumers63 percent of consumers say they are more attracted to brands that focus on making the world a better place, while 78 percent said they believe their influence goes beyond the consumer experience to business operations — two of several statistics of … Read more

Little Caesars cooks up “stuffed people” to attract Gen Zers on TikTok

Reading Time: 6 minutes The pizza chain whose signature “Pizza, pizza” tagline is permanently embedded in the brains of Americans everywhere has today unveiled a new, slightly bizarre ad campaign featuring “stuffed people.” These life-sized dolls, made to resemble top TikTok creators, are featured in films promoting the restaurant’s new Pepperoni and Cheese Stuffed Crust pizza. Who wants to … Read more

B2B Marketers’ Biggest Lead Gen Challenges

Reading Time: 3 minutes B2B marketers say creating effective content and collecting quality data are the two biggest challenges they face when trying to execute their lead generation strategies, according to recent research from Wpromote and Ascend2. The report was based on data from a survey conducted in May 2021 among 258 B2B marketing professionals in the United States. … Read more

Tumblr debuts Post+, a subscription service for Gen Z creators – TechCrunch

Reading Time: 6 minutes As Twitter launches Super Follows, YouTube adds new monetization tools and Instagram embraces e-commerce, the social media sphere is heating up with new ways for creators to make a living. Now, Tumblr is joining the fray with Post+, the platform’s first attempt at allowing users to monetize their content. Post+ is debuting today in limited … Read more

15 Essential Statistics About Gen Z That Will Help Marketers Win Their Trust In 2021

Reading Time: 11 minutes Generation Z includes anyone born between 1995 and 2012 and makes up a quarter of the U.S. population. As digital natives, Gen Z has grown up scrolling, and with 24/7 access to online resources, they are fast becoming the most well-educated and self-reliant generation yet. Eight seconds is the estimated attention span … Read more

Rad Power Bikes reveals more user-friendly next gen e-bike RadRover 6 Plus for $1,999 – TechCrunch

Reading Time: 11 minutes Electric fat tire bike manufacturer Rad Power Bikes has unveiled the latest model of its flagship RadRover, and at $1,999, it appears to be cheaper than its predecessor, which goes for $1,699. The updates on the RadRover 6 Plus are emblematic of the company’s mission to enhance rider experience, especially for those who don’t identify … Read more

Next Gen Foods to launch its plant-based chicken in the U.S. after raising a $20M seed extension from investors like GGV – TechCrunch

Reading Time: 6 minutes Singapore-based Next Gen Foods will bring its plant-based chicken alternative to the United States after raising a $20 million seed extension. Investors included GGV Capital, agriculture and food tech-focused Bits x Bites, food and beverage company Yeo Hiap Seng, entrepreneur and “Blitzscaling” author Chris Yeh and English footballer Dele Alli. Returning investors include Temasek, which … Read more

Reagan-Era Gen X Dogma Has No Place in Silicon Valley

Reading Time: 9 minutes As a core member of Gen X, I’m usually content to sit and watch Boomers and Millennials lob rhetorical bombs at one another. I and my cohort quietly plug away as an underrated influence on society and especially the modern tech industry; despite our occasional complaints about being forgotten, many of us relish operating out … Read more