Website forms can serve many important purposes, from simple contact forms and blog or newsletter subscriptions sign-up forms, to customer feedback and landing page forms.
Among the most valuable uses for forms to support any inbound program is lead conversion. When designed and deployed effectively, web forms serve as key lead generation tools.
The overarching goal of lead gen forms is to convert an unknown website visitor into a contact, creating a new prospect for marketing and sales efforts. Conversion form optimization can help ensure your forms deliver those leads.