7 Insights Into How Google Ranks Websites

Reading Time: 27 minutes Google’s algorithm is built around understanding content and search queries and making the answers accessible to users in the most convenient manner. These seven insights show how to develop a winning SEO and content strategy by leveraging what we know about Google’s algorithms. The following are insights developed by studying patents and research papers published … Read more

7 Of the Best Backup Tools for Google Apps

Reading Time: 10 minutes Google apps mean a great deal to businesses and individuals, whether small or large. They create a new way of working and connecting online using messages, email, real-time collaboration, and teleconferencing. Some of the top tools include Gmail, Hangout, Calendar, Google+, and more. With these apps, you can use your smartphone, tablet, or laptop to … Read more

Why Does Google Replace Page Titles?

Reading Time: 7 minutes Google reveals new information about the page title update and explains why it replaces some titles and not others. The page title update rolled out last month, which replaces less than 20% of titles in SERPs with text Google considers more relevant to the query. Since the initial rollout Google has further refined its system … Read more

Google Encourages Hard Questions About Culture and Identity

Reading Time: < 1 minute A common marketing message from tech giants is that their platforms have the power to bring people together. Google’s new campaign ups the ante on this idea by raising difficult questions about culture and identity. The brand’s latest ad for the U.K. market follows its summer campaign, which captured the questions and emotions of people… … Read more

Google explains why it made the title change to the search results

Reading Time: 5 minutes Google has confirmed that it not only made a change to what title it shows in the search results but how much of a change it was. In the past few weeks, when Google made the change to using your HTML title tag less often, it said it was using your HTML title tag 80% … Read more

Apple and Google bow to pressure in Russia to remove Kremlin critic’s tactical voting app – TechCrunch

Reading Time: 8 minutes Apple and Google have removed a tactical voting app created by the organization of jailed Kremlin critic, Alexei Navalny, from their respective mobile app stores in Russia. Earlier this week Reuters reported that the Russian state had been amping up the pressure on foreign tech giants ahead of federal elections — appropriating the language of … Read more

Your guide to become a Google Ads Specialist – Great Learning

Reading Time: 18 minutes digital marketing concept, online advertisement, ad on website and social media Google Ads (previously Google AdWords) is an advertising service and platform developed by Google to help businesses advertise effectively. It helps businesses reach their online target markets via the Google search engine and its display networks.  Google places these ads on pages after a … Read more

Google and Microsoft had the most vulnerabilities in the first half of 2021

Reading Time: 5 minutes The Transform Technology Summits start October 13th with Low-Code/No Code: Enabling Enterprise Agility. Register now! Google and Microsoft accumulated the most vulnerabilities in the first half of 2021, according to findings from Atlas VPN. Although not all exposures can cause critical damage, hackers could exploit some of them for severe attacks. Google had 547 accumulated … Read more

Google TrustRank: What Is It And How To Use It?

Reading Time: 9 minutes The versatility of online platforms comes with a downside incorporated in websites and apps that seemingly offer value but, in reality, these locations supply spam, outdated information, or straightforward cause damage to the integrity of your private and business data. Every search engine has its formula or a set of signals according to which websites … Read more

Top 8 Google Ranking Factors: What REALLY Matters for SEO

Reading Time: 37 minutes Ah, ranking factors. The ancient art of ranking in search engines is a lesson in balance and patience. Yet some people read an article like the example below that talks about the most important ranking factors and think, “Yep, I’ll follow that advice.” Screenshot from Backlinko.com, September 2021 You’ll read some bizarre stuff — like … Read more