How to use the right data for growth marketing in a privacy-centric world

Hear from CIOs, CTOs, and other C-level and senior execs on data and AI strategies at the Future of Work Summit this January 12, 2022. Learn more This article was contributed by Jonathan Martinez Data has always been a critical component of the craft of growth marketing. From being able to pinpoint the time of … Read more

Deepcrawl’s CEO Talks SEO Opportunities, Growth & Planning For 2022

If you’ve been in the technical SEO world more than a hot minute, you’ve undoubtedly stumbled across technical SEO platform Deepcrawl in your online travels. It’s the enterprise SEO platform of choice for big brands such as Adobe, Disney, IBM, and Twitch – and the agencies and SEO pros who serve them, as well. Aside … Read more

7 Mistakes That Can Ruin Your Social Media Marketing

Share: Many social media strategies fail due to the inclusion of some mistakes. Know what mistakes you should avoid. You must have heard of the adage–to err is human–and you must also be familiar with the meaning it carries. Yes, making mistakes is an intrinsic nature of human beings. And … Read more

How to Accelerate Your B2B Business Growth with Artificial Intelligence

Share: What is Artificial Intelligence? Artificial Intelligence is the concept of machines mimicking the problem-solving and decision-making capabilities of the human mind. In simple terms, it is the way of machines thinking like humans. This exciting technological advancement is making a significant impact on our everyday lives. There are many … Read more

Mediafly Secures $10M In Growth Funding

Mediafly, a sales enablement technology provider, generated an additional $10 million in growth capital, bringing its total 2021 funding to $35 million. The company plans to invest the capital in its interactive content, value selling and revenue intelligence capabilities, as well as growing its customer success and Presentify teams. Mediafly plans to use the funds … Read more

What Does HubSpot Do? Game-Changing Product Updates for Scaling & Business Growth

Maybe you have a HubSpot license and your teams have hosted landing pages on the platform, or you’ve used Marketing Hub or Sales Hub, but your exposure to HubSpot’s capabilities has been limited to just one or two aspects of what it can do.

And maybe now you’re taking a hard look at your CRM, website, and inbound marketing management tools and wondering if there’s a better way to simplify, streamline, and share information throughout your organization.

You may be looking for better ways to serve your customers on that same, single CRM platform. Bonus points if you can close the data loop throughout revenue operations.

In case you missed it, over the past couple years, HubSpot has added a ton of tools and new Hubs, making it the ideal CRM platform and marketing software for scaling mid-market businesses.

There’s no time like now to take a look at HubSpot’s capabilities and get a better understanding of how much more it can do — and how the right selection of tools can help you achieve your business goals and grow better in 2022 and beyond.

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8 Online Business Growth Metrics and KPIs You Should Track

A business can only be as successful as the data permits. If you’re running a company on hunches and intuition, you may experience some success initially, but not in the long term. The fact of the matter is that you can only build a thriving brand on relevant, actionable data. You need to base … Read more

Ramping Your Brand For Exponential Growth

Marketing Podcast with Dr. James Richardson In this episode of the Duct Tape Marketing Podcast, I interview Dr. James Richardson. He is the founder of Premium Growth Solutions, a strategic planning consultancy for early-stage consumer packaged goods brands. He is the author of Ramping Your Brand: How to Ride the Killer CPG Growth Curve. He … Read more

Poshmark's market cap is now $1.4B, a 50%+ drop from its January IPO, as revenue growth slowed to 16% in Q3, down from 42% in Q1, amid Apple's privacy changes (Malique Morris/The Information)

Malique Morris / The Information: Poshmark’s market cap is now $1.4B, a 50%+ drop from its January IPO, as revenue growth slowed to 16% in Q3, down from 42% in Q1, amid Apple’s privacy changes  —  This should be Poshmark’s moment.  The online merchant is at the center of a burgeoning social shopping explosion … … Read more

Australian EdTech Schrole Group Eyes $2.5M Placement to Accelerate Growth Initiatives

Schrole Group, an Australian EdTech platform that helps build better schools by offering innovative solutions to the challenges, has recently announced that it has received firm commitments to undertake a $2.5 million placement. According to reports, a total of 250 million new fully-paid ordinary shares will be issued to new and existing institutional investors priced … Read more