The Ultimate Guide to the Courses after BiPC

Reading Time: 12 minutes “To meet world average, India must add at least 10 lakh doctors to the healthcare force.” Is this a wake-up call? WHO’s recommendation is 1:1000 doctor to population ratio, while we are falling short of doctors. We have to accept the fact that there is a shortage of doctors in India. We have seen this … Read more

Brand Management Software: Your Definitive Guide | Welcome Software

Reading Time: 22 minutes Showing off your brand, tracking where and how it’s displayed, and gauging awareness are critical to marketing success, especially in a day and age when so many brands have larger digital footprints than offline presence. Brand management is becoming increasingly complex because there are more opportunities than ever to share your brand with both customers … Read more

A Basic Guide to Artificial Intelligence: What It Can and Can’t Do

Reading Time: 5 minutes The term artificial intelligence (AI) seems to be thrown around a lot, but in the most basic terms, it just means using algorithms and mathematics to bestow computers with the ability to simulate human intelligence. Sounds amazing, right? However, AI is still a long way from those humanoid robots we see in the movies. Here … Read more

A Quick Guide to Crushing Quotas with Video for Sales

Reading Time: 25 minutes February 2, 2021·9 min readDiscover why video selling is the most powerful tool in your arsenal, what types of sales videos to make, when to use them, how to get your team on board, and more. In almost every scenario, you’d rather your salespeople meet prospects in-person. People are more honest, agreeable, and willing to … Read more

The Complete Guide to Firing Employees – Crazy Egg

Reading Time: 25 minutes Claiming employees to be a company‘s greatest asset is misleading. There, we said it. The true asset here is a staff of professional and dedicated employees with the hunger to perform well. Having too many mediocre-to-poor employees only undermines an organization’s overall performance, making those employees a liability, not an asset. This is why firing … Read more

Digital Marketing 101: A Basic Guide on How to Advertise on LinkedIn

Reading Time: 9 minutes LinkedIn is the world’s largest professional network with 756 million members in more than 200 countries and territories worldwide. It continues to grow day by day, with 4 out of 5 members having the power to influence business decisions for any given company. It provides marketers the ability to target a professional audience by their … Read more

Short Guide on How to Create a Successful TikTok Marketing Strategy

Reading Time: 10 minutes Share: The latest statistics show that every month, close to 800 million people actively use TikTok. Although TikTok is one of the youngest social media platforms, it is by far the latest trend in digital marketing.  Initially loved by teens due to its attractive video features, TikTok is today a … Read more

The Complete Guide to Employee Referral Programs

Reading Time: 21 minutes Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. An employee referral program can lower the cost of attracting and keeping top talent while incentivizing your current employees to do some of your recruiting for you. In this guide, we dive deeper into … Read more

An Effective Guide For Businesses During COVID-19

Reading Time: 18 minutes Over the past couple of months, the coronavirus pandemic has forced many businesses to change their way of operating, possibly for good. COVID-19 has meant that the majority of businesses, especially those reliant on physical store locations, needed to close their doors or limit the number of customers allowed in at any … Read more

Project Management Methodologies: The Beginner’s Guide

Reading Time: 26 minutes Find the right project management methodology and it can save you boatloads of time. Making you the project hero and employee of the month. As in every discipline, project management has its unique set of rules, procedures, practices, and techniques. Given the wide range of project objectives, you rely on a myriad of guiding principles. … Read more