Mindful Marketing: 5 Uncommon Ways To Work With B2B Influencers

Reading Time: 18 minutes What are some uncommon ways B2B marketers can successfully work with influencers? One of the many advantages of working with subject matter experts (SMEs) who are influential in their industry is the sheer variety of ways that marketers can collaborate to build a mutually beneficial partnership. While we’ve explored many of the traditional ways B2B … Read more

Understanding the Value of Social Influencers

Reading Time: 2 minutes Trust in your Brand As previously stated, influencers spend a lot of time engaging and cultivating relationships with their followers. They take the time to build trust with their audience, which means they have a bigger influence over their buying potential. According to a study done by Google, 6 out of 10 millennial YouTube subscribers … Read more

How We Went Viral: Influencers Content, Ads & PR

Reading Time: 3 minutes We sent around 20 of these short emails to various journalists, and got a lot of useful feedback and ideas, which we incorporated into our research. We shared the early findings with our influencers and sought their comments and insights. The content influencers we engaged with included Ann Handley, Michael Brenner, Andy Crestodina, Larry Kim, … Read more

Breakr raises $4.2M to connect influencers with emerging musicians – TechCrunch

Reading Time: 7 minutes Music app Breakr this week announced a $4.2 million seed round, led by Slow Ventures. The latest raise follows $700,000 in funding from Andreessen Horowitz’s TxO fund – a round the people behind the service considered a sort of proof of concept as they worked to get the idea off the ground. It’s clear why … Read more

Family app Life360 announces $2.1M investment round from celebs and influencers – TechCrunch

Reading Time: 7 minutes Family communication and tracking app Life360 has announced a new investment round that will see the company bringing on board a number of “celeb” investors and influencers who, combined, will form a new “Family Advisory Council” to help shape Life360’s future product direction and marketing. The round, which is approximately $2.1 million in size, was led … Read more

A look at Chinese content farms behind "Factory TikTok", a subgenre where workers making products like aloe jelly and gloves also are influencers selling them (Andrew Deck/Rest of World)

Reading Time: 2 minutes Andrew Deck / Rest of World: A look at Chinese content farms behind “Factory TikTok”, a subgenre where workers making products like aloe jelly and gloves also are influencers selling them  —  How workers manufacturing products like aloe jelly and gardening gloves also became the influencers selling them. #Chinese #content #farms #quotFactory #TikTokquot #subgenre #workers … Read more