4 Ways To Measure Brand Awareness – Marketing Insider Group

What do you think of when you hear the words “laundry detergent?” What about soft drinks? Fast food? Computers? Cars? Your answers probably looked something like: Tide, Coca-Cola, McDonald’s, and Apple. That’s brand awareness in action. Brand awareness, or the extent to which consumers know and recognize your brand, is critical in today’s crowded digital … Read more

This Month On PC: Forza Horizon 5, Football Manager 22, Insider Updates, and More – Xbox Wire

November has been an amazing month for PC gaming here at Xbox. We launched even more Xbox Game Studio games on day one with Game Pass for PC, an offer for those who haven’t tried Game Pass for PC yet to get their first 3 months for $1, and new Xbox app updates for Xbox … Read more

How to Build Trust With Your Customer Marketing Strategy – Marketing Insider Group

Many B2B companies spend a large amount of their marketing budget on customer acquisition. While this is a great way to help your company grow, it isn’t the only way to keep your business and products or services top-of-mind. One area companies often neglect to invest in is customer marketing. Making sure customers are successfully … Read more

How to Write a Blog Introduction Like a Pro – Marketing Insider Group

Aside from your headline, your blog introduction is the most important factor in determining whether a user will actually read your article. In fact, the average time people spend reading a blog post is only 15 seconds. Say what?! Think about it — we’ve all been there. You know what you’re looking for when you … Read more

The Top Content Marketing Influencers to Watch in 2022 | Marketing Insider Group

Being a content marketing influencer is no joke. In a world where the amount of stuff online continues to grow exponentially each day, developing content and a marketing strategy that makes your stuff stand out is something to be proud of. In 2022, content marketing will continue to influence marketing and business in a bigger, … Read more

Creativity Hacks: 9 Ways to Find Inspiration – Marketing Insider Group

We all hit walls in our creative process, especially when coming up with new ideas and executing on them are apart of our standard every-day work life. Whether you’re focus is more in design or writing or both, ideas on demand are tough. Boxes are everywhere. Same with foxes. Want to be more creative? Think like … Read more

ITSMA Marketing Vision 2021: my Top 10 “Insanely Great” Ah Hah Moments for Marketing Leaders – Marketing Insider Group

You know you have been involved with something or someone special for a long time when you cannot remember the date you first started working with a colleague or team, first attended an event, or became aware of key concepts that became “ah hah moments” or epiphanies. They become part of a collective memory that … Read more

Online Events: How to Stay Organized from Beginning to End – Marketing Insider Group

A dynamic digital content strategy is essential to helping your business stand out and attract an audience. However, as event technology and online marketing practices have evolved, the bar for creating a successful, memorable virtual event has only risen. Fortunately, as the expectations grow, user-friendly event technology has grown along with it. Online events need … Read more

How Web Analytics Can Help You Improve Content Marketing – Marketing Insider Group

For years now, the internet has created a massive platform for brands to share content with their target audiences. But is your brand taking advantage of its full potential? If web analytics aren’t integrated into every part of your content marketing strategy, the answer is no. Google Analytics and other web analytics platforms provide so … Read more

5 Best Content Marketing Videos of All Time – Marketing Insider Group

One of the best ways to learn more about great content marketing is hearing advice straight from the experts. We’ve compiled 5 of the best content marketing videos of all time. From content marketing’s history to it’s unpredictable future, connecting with customers through empathy, building brand advocates and more — the videos on this list … Read more