Marketing Cube founder Maya Moufarek’s lessons for customer-focused startups – TechCrunch

Reading Time: 22 minutes Maya Moufarek, founder of Marketing Cube, spent more than 15 years working for companies like Google and American Express before launching her own growth consultancy. Today, her London-based firm works with startups around the world — and her startup clients have raved about the results, based on what we’ve heard in our TechCrunch Experts growth … Read more

3 critical lessons I learned while scaling RingCentral’s customer support team – TechCrunch

Reading Time: 6 minutes Shaun Spivak is the senior director of Global Customer Support at RingCentral, a global leader in communication and call center software provider. There are many things I wish I knew when starting out with my small customer support team at RingCentral, but in the end, we figured it out. I’m going to share some critical … Read more

2 Lessons in Bold Content – and 1 in Following the Leaders

Reading Time: 10 minutes A former print publication sizzles back to life as a digital community. Instagram decides to zig when everyone else is … already zigging. And a dating app brings a hit back to the future in service of the hot vax summer. Kraft Heinz cooks up support for creators Kraft Heinz abandoned its branded What’s Cooking … Read more

Tech’s new labor movement is harnessing lessons learned a century ago

Reading Time: 8 minutes The rise of the tech worker Even in the early 1990s, when Lerner went to war with Apple as an organizer of the Justice for Janitors campaign and won union rights for subcontracted cleaning workers across the tech sector, the question of “Who is a tech worker?” loomed large. Through those successful campaigns, Lerner helped … Read more