Dentsu taps Nuffnang to strengthen live commerce capabilities in Malaysia

Reading Time: 4 minutes Dentsu is partnering with Netccentric in Malaysia to help its clients integrate e-commerce marketing solutions. The integration with Netccentric-owned Nuffnang Live Commerce is already being rolled out across clients from FMCG, health and beauty, and consumer electronics categories. “With the rise of livestreaming as a new conversion channel for commerce and consistent growth in the … Read more

What marketers everywhere are getting wrong about the Chinese market

Reading Time: 10 minutes Marketers around the globe are missing out on valuable opportunities to tap into the engagement, influence and buying power of Chinese consumers, according to Irene Yang, managing director at mobile advertising platform Nativex. Here, Yang argues that brands with a more mature understanding of the Chinese mobile market, the country’s regulatory landscape and trends such … Read more

Here’s the Gear You Need to Start Your Own Podcast

Reading Time: 6 minutes If you’re looking at other light options, make sure it has a temperature and brightness adjustment, not just one or the other. If it includes diffusers (for spreading and shaping light) or batteries (for portable use), that’s a plus. Smartphone Lenses Moment lens and case Photograph: Moment Everyone at WIRED (and nearly all fellow gear … Read more