Customer Happiness | 4 Tips to Measure What Truly Matters

Reading Time: 8 minutes Do you want happy customers?  Of course, you do. No business wants unhappy customers. But how do you know they’re happy? Repeat business isn’t necessarily a sign of happiness, as proved by the concept of customers as hostages (when customers don’t want to buy from you, but feel like they don’t have a choice.)  Is … Read more

5 Ways to Measure and 3 Tips to Improve Website Engagement

Reading Time: 26 minutes The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Today is the last day to purchase MozCon Virtual 2021 tickets! As a sneak preview of the amazing content you can expect to see, please enjoy this very special Whiteboard Friday … Read more

20 Email Metrics & KPIs to Measure Success and Drive Action – Litmus

Reading Time: 32 minutes Every email marketer knows the feeling of satisfaction when an email goes out: one part relief, one part anxiety. When you hit “send,” the hard part is over, and you can sit back and wait for the results to roll in so you can judge whether or not the email you sent was successful. Knowing … Read more

The Top Email Marketing Metrics and KPIs to Measure Success | AWeber

Reading Time: 22 minutes By Sean Tinney July 19, 2021 In order to ensure your email marketing campaigns are the best they can be, it’s important to assess and analyze key email metrics. If you send an email out into the wild and don’t review the metrics, did it really happen? Of course it did! But it does make … Read more

Cloverly snags $2.1M seed to continue developing API to measure and offset carbon usage – TechCrunch

Reading Time: 5 minutes Cloverly, an Atlanta-based early stage startup, has developed an API that helps companies measure and then offset their carbon emissions. Today the company announced a $2.1 million seed round. TechSquare Ventures led the round with participation from SoftBank Opportunity Fund and Panoramic Ventures along with Circadian Ventures, Knoll Ventures, and SaaS Ventures
. While it was … Read more