A Guide to RCS, and Why It Makes Texting So Much Better

Reading Time: 5 minutes Next year Verizon will join AT&T and T-Mobile in preloading Android phones with Messages by Google as the default texting app. It’s a big win for RCS, the chat protocol that Google has been pushing us all to adopt. But what exactly is RCS, and why do you need it? The short version: It’s an … Read more

PayPal’s new ‘super app’ is ready to launch, will also include messaging – TechCrunch

Reading Time: 8 minutes PayPal’s plan to morph itself into a “super app” have been given a go for launch. According to PayPal CEO Dan Schulman, speaking to investors during this week’s second-quarter earnings, the initial version of PayPal’s new consumer digital wallet app is now “code complete” and the company is preparing to slowly ramp up. Over the … Read more

Business messaging platform Gupshup raises $240 million from Tiger Global, Fidelity and others – TechCrunch

Reading Time: 7 minutes Gupshup, a business messaging platform that began its journey in India 15 years ago, surprised many when it raised $100 million in April this year, roughly 10 years after its last financing round, and attained the coveted unicorn status. Now just three months later, the San Francisco-headquartered startup has secured even more capital from high-profile … Read more

Element, a messaging app built on the decentralized Matrix protocol, raises $30M – TechCrunch

Reading Time: 10 minutes After Element acquired Gitter last year to bring in more users and features into its own decentralized, Matrix-based messaging app, the startup is announcing some funding to invest in its growth. Element has picked up $30 million in a Series B round of funding. Some of the funding will be used to expand its technology … Read more

How Caringbridge Makes Human-centered Product and Messaging Decisions Through Usability Testing | UserTesting Blog

Reading Time: 10 minutes Behind every business decision is the need to please and delight customers. Customers who are just regular people, navigating choices that are often based on emotion. In fact, when making decisions, people tend to gravitate toward the emotional experiences they get from products, partnerships, and services much more often than they do cold facts and … Read more

Zebra raises $1.1M in a pre-seed round for messaging that pairs photos with voice chat – TechCrunch

Reading Time: 7 minutes A new voice-based social app that cites Clubhouse as its biggest inspiration offers a playful new way to stay in touch with close friends and family. Zebra leaves video out of the equation altogether, inviting users to snap on-the-fly photos and send them off paired with casual voice updates. Zebra focuses on asynchronous sharing, but it … Read more

Fiksuruoka.fi (Smart Food) automates its customer journey with Insider to reach 25X ROI with dynamic messaging

Reading Time: 7 minutes Automated web push notifications and integrated channels To make the most out of push messaging as a marketing channel, Fiksuruoka.fi wanted to enable targeted and personalized messaging to individual users via their CDP — Insider’s API integration provided the best solution. Marko Toivonen, Growth Hacker at Fiksuruoka.fi, said his company selected Insider because it was … Read more

The CDC Owes Parents Better Messaging on the Vaccine for Kids

Reading Time: 7 minutes One of the oddities of the CDC’s recommendation, beyond the calculations it’s based on, is its lack of consideration of alternate vaccination approaches for adolescents beyond the same exact dosage and schedule as adults. The CDC’s analysis “assumes that single doses of mRNA vaccines have 0 percent effectiveness at preventing Covid-19 associated hospitalization,” wrote Wes … Read more

WhatsApp Has a Secure Fix for One of Its Biggest Drawbacks

Reading Time: 7 minutes The ubiquitous end-to-end encrypted messaging service WhatsApp melds security and convenience for 2 billion people around the world. But there’s always been a big limitation: The service relies entirely on your smartphone. You can use your account on desktops or through the web, but you’re really just interacting with a mirror of what’s on your … Read more