Modern B2B Marketing Attribution: Making the Business Case

Reading Time: 10 minutes When my father was in college, he had a friend who was blind. His friend made a deal with him – he’d buy a car they could share. The catch? When my father’s friend wanted to take a girl on a date, my father would drop any other commitments and be their designated driver. Sometimes, … Read more

Do tech mafias need a modern refresh? – TechCrunch

Reading Time: 11 minutes Rumor has it, if you whisper mafia to a venture capitalist or tech reporter, a seed investment and headline appears within minutes. That process quickly turns into seconds if the mafia reference includes the letters S, T, R, I, P and E before it. Tech mafias, otherwise known as a group of early employees within … Read more