Why Even the Fastest Human Can’t Outrun Your House Cat

Reading Time: 7 minutes This weekend, the fastest sprinters on the planet came together at the Tokyo Olympics to compete for the gold in the 100-meter dash. Lamont Marcell Jacobs crossed the finish line in 9.80 seconds to bring Italy its first gold in the event. In the women’s race, Jamaica won the gold, silver, and bronze—a clean sweep … Read more

The Best Olympics Show Is Peacock’s Chaotic ‘Tokyo Tonight’

Reading Time: 7 minutes Watching the 2020 Tokyo Olympics is a strange experience. It’s been 2021 for more than seven months now and seeing the logo feels like living in a timewarp. Pandemic precautions mean there are very few people in the stands, so each event looks as though it’s taking place post-apocalypse. Timezones aren’t doing committed North American … Read more

The Bizarre and Utterly American History of Trampolining – the Olympics’ Most Airborne Sport

Reading Time: 10 minutes Ronald MartinezGetty Images Have you ever thought to yourself: “Gymnastics seems neat, but is there any way I could do some of the same moves except more extreme and while basically flying?” If you answered yes, I’ve got the perfect sport for you: Trampolining. Behold the Olympics’ most airborne sport. Routinely soaring over 35 feet … Read more

Streaming the Olympics Shouldn’t Be This Tricky

Reading Time: 2 minutes Last year, the 2020 Olympics were meant to help launch NBC’s new streaming platform, Peacock, but instead, sat the year out due to COVID. For an Olympics originally destined to be tied to a streaming service in an on-demand world, it seems stuck in a prime-time linear TV world, a category that has been on … Read more

Ted Lasso, the Olympics, and Talking About Mental Health

Reading Time: 6 minutes The Monitor is a weekly column devoted to everything happening in the WIRED world of culture, from movies to memes, TV to Twitter. Throughout TV history, there has been one go-to image of a therapist: a smartly dressed person in a well-appointed office, possibly holding a notepad, asking far more direct, pointed questions than the … Read more

Simone Biles will not be the last

Reading Time: 7 minutes Olympic athletes are used to pressure. Before every Games, a handful of stars from each country get singled out as medal contenders, their faces plastered across billboards and newspapers, on social media and in yogurt ads. They work with sports psychologists and performance coaches to help them handle the weight of expectation, developing mental coping … Read more

Future of Media: Big tech enjoys ad spend boom, ITV’s metaverse, publishing the Olympics

Reading Time: 7 minutes Have you heard? Ad spend is back? As per AA/Warc this morning, we’ve seen the fastest UK ad spend growth ever recorded (tracking started in 1982). This trend even includes the 2008 recession. Some notes: Digital is now 70p of every £1. Growth will hit 18.2% in 2021 (up from 15.2% forecast in April). By … Read more

Report Outlines Cancelled Plans For Nintendo’s Role In Tokyo Olympics Ceremony

Reading Time: 5 minutes The Super Mario brand was prominent in the Tokyo handover at the Rio Olympics closing ceremony (Image: Nintendo / IOC) The Tokyo Olympic Games are currently well underway, with thousands of athletes competing at the highest level in empty arenas due to current public health concerns in the city. It’s been a contentious event, with … Read more

Twitter Sees 165% Jump in Daily Tweets About Olympics During Opening Weekend

Reading Time: < 1 minute Twitter shared some insights from the opening weekend of the 2020 Summer Olympic Games from Tokyo, covering Friday through Sunday, July 23 through 25. The social network said daily tweet volumes about the Olympics are up 165% since the official start of the Games last Friday. The most mentioned handle in conversations about the Olympics… … Read more

An Enthusiastic Swim Coach, a Nightmare Basketball Robot, and More of the Best Viral Moments of the Olympics (So Far)

Reading Time: 9 minutes After a long, long wait for the 2020 Tokyo Olympics, we should’ve known that we’d be in for a hell of a ride when the first meme-y story was whether or not the beds in the Olympic Village were sex-proof. Now, we’re not even a week into the Summer Games, and we’ve already seen enough … Read more