Personalized Video: Everything You Need to Know

Reading Time: 33 minutes March 15, 2021·11 min readPersonalized videos are a powerful way to capture and keep your audience’s attention. Find out how they work, learn how they’re made, and see examples. Everyone likes to feel special. That’s why adding details into a personalized video, like your viewer’s name, company, or photo, is the perfect way to engage … Read more

A Case Study In Strengthening Buyer Reach Through Personalized Content

Reading Time: 12 minutes Marketers in 2021 know that content marketing is important. It’s cost-effective, provides value to buyers, improves SEO rankings and promises killer returns on investment (ROI) when done right. But, if you want to strengthen your content’s performance and reach the right buyers, customized content for targeted marketing programs will help you see better results than … Read more

Sweetch raises $20M for a personalized engagement system designed to boost health outcomes – TechCrunch

Reading Time: 10 minutes You’ve just sat down to dinner, and your wearable device reminds you to get up and get in your steps for the day. Maybe the app has a point, but odds are, you’ll push the notification to the side. The founders of Sweetch, an Israeli company creating its own AI-driven behavior change app, are betting … Read more

How to create a Personalized Video with Wideo automation tool

Reading Time: 4 minutes C. Colors Thanks to the Wideo automation technology, you can personalize colors in the videos as well.This increases the impact over the person viewing the video as his/her company branding colors will be present through all the video. When you create a video template thought for automatic personalization -as long as it’s possible- you should … Read more

B2B Marketing News: B2B MarTech Spending On The Rise, More Brands Turn To Personalized Content, Microsoft’s New Multimedia Ads, & The Power Of B2B Storytelling

Reading Time: 9 minutes Twitter’s Fleets Format To Disappear, Just Weeks After Ads Test CommencedTwitter has abandoned its Fleets feature that automatically deleted messages in the format after 24 hours, noting that the format and its accompanying full-screen vertical ads, hadn’t performed as well as initially envisioned, the firm recently announced. MediaPost Digital to power a 10.4% recovery in … Read more

Egypt’s Minly raises $3.6M to connect celebrities and fans through personalized experiences – TechCrunch

Reading Time: 11 minutes In the past couple of years, we’ve seen a growing trend of creators adopting digital and social media, not just as a supplement to their media presence but also as a cornerstone of their personal brand. The pandemic has surely accelerated creator economy trends. Many popular artists and figures have had to postpone concerts and … Read more