Profile of Databricks CEO and co-founder Ali Ghodsi, who turned the data analytics startup into a company worth $28B, on track to reach ~$1B in sales in 2022 (Kenrick Cai/Forbes India)

Reading Time: < 1 minute Embrace, a mobile data intelligence startup, raises a $45M Series B led by NEA  —  Many companies collect data from all of their users, but they don’t know what is good or bad data until it is collected and analyzed.  Now in this increasingly mobile-first world, we use our phones for everything … #Profile #Databricks … Read more

Advance Wars delay, PS5 sales, and Cole Cassidy | GB Decides 219

Reading Time: 3 minutes Join gaming leaders online at GamesBeat Summit Next this upcoming November 9-10. Learn more about what comes next.  GamesBeat Decides must go on. That’s true even if Advance Wars gets delayed and destroys GamesBeat editor Jeff Grubb’s morale. Also, Mike is gonna watch the Uncharted movie trailer live for the first time during this episode. … Read more

4 Ways a Sales Enablement Strategy Helps Sales Teams Thrive

Reading Time: 16 minutes

Friction among revenue teams, especially surrounding their sales content and collateral, is an all-too-common phenomenon.

The tensions usually play out like this: 

  • Marketers worry that their content, however expertly crafted or meticulously researched, will go unused
  • Conversely, salespeople feel at sea in an ocean of material and end up creating their own sales collateral, saving it in places where its performance can neither be analyzed nor optimized.

But there’s good news on the horizon.

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How to create a perfect sales pitch: 5 lessons from The Wolf of Wall Street

Reading Time: 11 minutes Introduction Wolf of Wall Street Sales Motivation Sales lessons from Wolf of Wall Street Conclusion Introduction A sales pitch is the opening sentence you say when you call/meet your customer. In other words, it’s like a pick-up line. The only difference is that you use a sales pitch for your prospects/customers, while a pick-up line … Read more

Consumer Brand Increases Sales with Targeted Campaigns

Reading Time: 6 minutes

Flower retailer Just Add Ice has one mission: To be the go-to source for plants and plant care needs. To get to that point, the company needed help raising brand awareness and content that would drive sales through its e-commerce website. JAI partnered with Kuno Creative to employ our SEO and content marketing campaign strategies, and they were very happy with the results.

Here’s how Kuno helped Just Add Ice increase online sales by 200% and blog views by 493%.

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B2B Business Blogging Tips: How to Generate More Leads and Sales Opportunities – Marketing Insider Group

Reading Time: 15 minutes A good blog has potential to be your greatest lead generation asset. People search the web for everything all the time. Better yet– customers are searching the web for solutions to their problems all the time. In the age of content marketing, blogging has fast become one of the most effective ways to market your … Read more

3 Simple Landing Page Tweaks to Help Boost Your Sales

Reading Time: 16 minutes You know the drill: You build a quick landing page and start promoting it.  The leads start rolling in, but there’s a problem: None of ’em are turning into paying customers. They’re just sitting there, waiting. Sounds familiar? You’re not alone. Too many businesses throw quick landing pages together, thinking only about the immediate next … Read more

SAP's Qualtrics reports Q3 revenue of $271.6M, up 41% YoY, subscription revenue of $220.3M, up 49% YoY, Q4 projected sales of $297M, vs $264M est.; stock up 5%+ (Stephen Nellis/Reuters)

Reading Time: < 1 minute Stephen Nellis / Reuters: SAP’s Qualtrics reports Q3 revenue of $271.6M, up 41% YoY, subscription revenue of $220.3M, up 49% YoY, Q4 projected sales of $297M, vs $264M est.; stock up 5%+  —  Business software firm Qualtrics International (XM.O) on Wednesday raised its full-year sales forecast above analyst estimates … #SAP039s #Qualtrics #reports #revenue #2716M … Read more

4 Ways to Generate B2B Sales Quickly Using UGC Marketing

Reading Time: 15 minutes There are two things that are key to the success of any business: First, getting your brand seen. Second, winning the trust of prospective and existing customers. Naturally, there are several marketing strategies that can help you do both. But there’s one that can help you do it quickly and cheaply. UGC marketing. If you’ve … Read more