7 Local SEO Tips To Scale Your Small Business – Spiralytics Inc

Reading Time: 22 minutes Local SEO is an area of digital marketing that helps small businesses with physical locations to reach their ideal customers through search engines like Google. When people in your area are looking for the products or services you offer, you’ll want your business to pop up in the search results, and having a local SEO … Read more

Outplay gets $7.3M from Sequoia Capital India to help outbound sales team scale their campaigns – TechCrunch

Reading Time: 7 minutes Outbound sales managers typically rely on high volumes of inquiries to find customers, but this means that their revenue is often in proportion to the size of their team. Outplay helps them scale more easily with tools that automate campaigns, identifies the likeliest prospects and uses data to decide the right time to send pitches. … Read more

RxAll grabs $3.15M to scale its drug checking and counterfeiting tech across Africa – TechCrunch

Reading Time: 12 minutes Research says that counterfeit medication is the cause of 1 million deaths per year. One-tenth of this number comes from Africa. Counterfeiting is hard to detect, investigate, quantify or stop. It is a global problem, with annual earnings from substandard drugs standing at over $100 billion. Some technologies have helped deal with this menace; for … Read more

Crypto startup Phantom banks funding from Andreessen Horowitz to scale its multi-chain wallet – TechCrunch

Reading Time: 5 minutes While retail investors grew more comfortable buying cryptocurrencies like Bitcoin and Ethereum in 2021, the decentralized application world still has a lot of work to do when it comes to onboarding a mainstream user base. Phantom is part of a new class of crypto startups looking to build infrastructure that streamlines blockchain-based applications and provides … Read more

Events platform Bevy acquires Egypt’s Eventtus to scale its offering for enterprises – TechCrunch

Reading Time: 6 minutes It’s been fascinating to watch the development of Eventtus, a startup I came across many years ago on my travels in the Middle East, finding them at the Rise-Up Summit in Cairo in 2012. Then, it was two young women who’d taken the Silicon Valley startup culture to heart and created their own take on … Read more

Can advertising scale in VR? – TechCrunch

Reading Time: 6 minutes Michael Boland Contributor More posts by this contributor Mobile and enterprise are the keys to VR/AR scale One of VR’s prospective revenue streams is ad placement. The thought is that its levels of immersion can engender high engagement with various flavors of display ads. Think billboards in a virtual streetscape or sporting venue. Art imitates … Read more

r2c raises $27M to scale its security-focused code analysis service – TechCrunch

Reading Time: 7 minutes This morning r2c, a startup building a SaaS service around the Semgrep open-source project, announced that it has closed a $27 million Series B. Felicis led the round, which the company said was a pre-emptive deal. Prior investors firms Redpoint and Sequoia also participated in the fundraising event; r2c last raised a $13 million Series … Read more

A year after expanding to Europe, Nigerian fintech Lidya raises $8.3M to scale lending operations – TechCrunch

Reading Time: 10 minutes Nigerian fintech and lending startup Lidya today announced that it has completed its $8.3 million pre-Series B funding round. Alitheia Capital led the investment via its uMunthu Fund. Other investors that participated include Bamboo Capital Partners, Accion Venture Lab and Flourish Ventures. In addition to the $1.3 million seed round secured in 2017 and $6.9 … Read more

Real estate platform Casafari raises $15M to allow PE to buy single-family homes at scale – TechCrunch

Reading Time: 5 minutes Just a Spotify used VC and PE backing to acquire the assets of the music industry so that we must now all rent our music via subscription, rather than own it for life, so a PropTech startup plans to follow a similar strategy for single-family homes. Casafari, a real estate data platform in Europe based … Read more