How to Conduct a Social Media Audit in Just 30 Minutes

Reading Time: 35 minutes The number of worldwide social media users will surpass 3 billion by 2021. That’s more than a third of the Earth’s population! That creates an incredible opportunity to reach online users, and you shouldn’t pass it up. However, not every platform works the same for every business. That’s why it’s important to review what’s working … Read more

10 Examples of Social Media Celebrity Endorsements That Paid Off Big Time

Reading Time: 17 minutes In a society fueled by social media readily available at the world’s lightning-fast fingertips, everyone’s connected. Trust in major media sources has hit an all-time record low; in fact, brands are now among the most trusted sources of information. Genuine connections are essential, and celebrity endorsements on social media have proven a great way for … Read more

How to use Audit to Shape your Social Media Marketing Strategy?

Reading Time: 12 minutes A step-by-step guide to help you conduct the perfect social media marketing audit Coschedule, an all-in-one platform for planning, executing and organizing content marketing, found out in one of their studies that a well-informed, updated digital marketing strategy is capable of gaining 538% more success as compared to a business that doesn’t work on their … Read more

The Ultimate Guide in Social Media Copywriting: Trends In 2020

Reading Time: 10 minutes Consumers will easily follow a new trend, especially if it suits their needs. Yet, most copywriters are often stuck relying on traditional content writing strategies. Understandably keeping up with recent trends can be a bit daunting because they quickly come and go. However, if you are thinking of staying relevant and ahead of the competition, … Read more

Elodie Games obtains $32.5M round to make social co-op gaming better – TechCrunch

Reading Time: 6 minutes During the darkest hours of the pandemic, millions upon millions of people turned to online gaming as a way to pass time in lockdown and connect with friends they couldn’t see in person. But a social, cooperative, fun and cross-platform gaming experience is remarkably hard to find — and Elodie Games is here to change … Read more

Why you Should be Marketing on Instagram Right Now

Reading Time: 11 minutes Share: Instagram is not just for people. It has become an international standard that allows brands to test their content, inspire new talent, showcase products and encourage viewers. This article is about how Instagram can help you to promote your products or services. Approximately 59% of status users visit the … Read more

Glassdoor’s Fishbowl Acquisition Adds Social Component to Its Insights on Companies, Jobs

Reading Time: < 1 minute Glassdoor, a provider of insights about companies and jobs, added a social component to its mix by completing its acquisition of Fishbowl, a social network for professionals to engage in candid discussions about all things work-related. Financial terms of the deal were not disclosed. Glassdoor provides ratings, reviews, salary reports and workplace insights from its… … Read more

Glassdoor acquires Fishbowl, a semi-anonymous social network and job board, to square up to LinkedIn – TechCrunch

Reading Time: 9 minutes While LinkedIn doubles down on creators to bring a more human, less manicured element to its networking platform for professionals, a company that has built a reputation for publishing primarily the more messy and human impressions of work life has made an acquisition that might help it compete better with LinkedIn. Glassdoor, the platform that … Read more

8 Free Social Media Marketing Courses That Won’t Put You to Sleep

Reading Time: 25 minutes More than half of the world’s population uses social media today for just about every aspect of life. This makes it a staple in any digital marketing strategy, but with multiple rapidly evolving platforms, it’s a bit of a beast to harness for business growth. The other problem, as you’ll soon learn, is that finding a free social media marketing … Read more

Upsizing Your Social Media Marketing: How Brands Generate More Leads – Scoop.it Blog

Reading Time: 19 minutes The marketing world keeps emitted with the time and introduction of technologies. Marketing is so much more nuanced than just “product promotion” and “brand engagement”. Indeed, when we talk about marketing, multiple layers exist, but when it comes to lead generation, marketers can’t overlook social media platforms. Whether you follow traditional marketing techniques or opt … Read more