How to Use HubSpot Adaptive Testing for Websites That Drive Inbound Growth

Reading Time: 10 minutes Experimentation, constant adjustment, and continuous improvement are key aspects of growth-driven design (GDD) websites, an essential part of an inbound growth strategy. Once a website is launched, you commit to putting new ideas to the test, measuring outcomes, and optimizing web pages as you grow the site and learn about what delights your customers and … Read more

The Beginner’s Guide to Usability Testing [+ Sample Questions]

Reading Time: 33 minutes

In practically any discipline, it’s a good idea to have others evaluate your work with fresh eyes, and this is especially true in user experience and web design. Otherwise, your partiality for your own work can skew your perception of it. Learning directly from the people that your work is actually for — your users — is what enables you to craft the best user experience possible.

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iRocket to begin rocket engine testing at NASA’s Marshall Space Flight Center – TechCrunch

Reading Time: 5 minutes Reusable rocket startup iRocket has entered into a new partnership with NASA in its quest to reach commercialization in just two years. The partnership will give iRocket access to testing facilities and engineering support, chiefly at the NASA Marshall Space Flight Center in Huntsville, Alabama. The company is hoping that it will conduct its first … Read more

How Caringbridge Makes Human-centered Product and Messaging Decisions Through Usability Testing | UserTesting Blog

Reading Time: 10 minutes Behind every business decision is the need to please and delight customers. Customers who are just regular people, navigating choices that are often based on emotion. In fact, when making decisions, people tend to gravitate toward the emotional experiences they get from products, partnerships, and services much more often than they do cold facts and … Read more

Psychometric Testing: What You Need to Know – Great Learning

Reading Time: 16 minutes There is more to you than your CV can convey. When you are being considered for a job, the hiring company needs to know if you are a good fit for its work culture and organizational style. Knowing about your experience, skills, and achievements is not enough as it does not reveal much about your … Read more

Growth marketing roundup: TechCrunch Experts, creative testing and how to nail your narrative – TechCrunch

Reading Time: 6 minutes “It’s about focusing on the metric that directly reflects the value that your company and products bring to your customers,” growth marketer Maya Moufarek told us in an interview for one of our most popular marketing articles of the week. “For Airbnb, that may be the number of nights booked; for Spotify, minutes listened to. … Read more

How to Do Social Ad Creative Testing the Right Way (And 7 Ideas to Try)

Reading Time: 22 minutes If you want to succeed at paid social media advertising, you can’t just run randomly selected ad creative. You’ll need to conduct thorough testing to find what resonates with your audience. But for some marketers and eCommerce businesses, testing social ad creative can be a hard sell. Lack of budget and creative assets are often … Read more

Intel’s Mobileye takes its autonomous vehicle testing program to New York City – TechCrunch

Reading Time: 8 minutes Mobileye, a subsidiary of Intel, has expanded its autonomous vehicle testing program to New York City as part of its strategy to develop and deploy the technology. New York City joins a number of other cities including Detroit, Paris, Shanghai and Tokyo where Mobileye has either launched testing or plans to this year. Mobileye launched … Read more

Facebook is testing a Twitter-like ‘threads’ feature on some public figures’ pages – TechCrunch

Reading Time: 5 minutes Get your spool-of-yarn emojis ready — threads might be coming to Facebook soon. Facebook has been spotted testing a new feature that gives public figures on Facebook the ability to create a new post that’s connected to a previous one on a related subject. This feature ties the posts together more visually so fans can … Read more

Ro buys Kit, a 17-month-old startup that offers at-home health testing – TechCrunch

Reading Time: 7 minutes Ro, a direct-to-consumer virtual care company, has scooped up Kit, an at-home diagnostics company with an array of customizable products, from finger prick blood tests to weight measurement tools. The price was undisclosed. Ro co-founder Zachariah Reitano said that he first approached Kit as a potential customer, hoping to integrate its quality testing into its … Read more