Brand marketing lessons from the toilet cleaner war in India

Reading Time: 10 minutes The Drum asks a bunch of marketing and creative folks to share what they think about the just-launched challenger brand marketing battle launched by Domex to get a share of the toilet cleaner category of the Indian consumer. Health and hygiene have seen a surge like never before in the post-pandemic world. With Covid-19, products … Read more

HUL’s homecare brand Domex has launched the toilet war in India – here’s how

Reading Time: 7 minutes With the evolving concerns on health and hygiene, brands in the post-pandemic world are rushing to grab a slice of the pie. The Drum finds out from Prabha Narasimhan, executive director and vice-president – home care (South Asia), Hindustan Unilever Ltd, the flagship home hygiene player Domex’s brand marketing plans to find increased relevance in … Read more