Thinking, Creating, And Leading In Unconventional Ways

Reading Time: 6 minutes Marketing Podcast with Sarah Stein Greenberg In this episode of the Duct Tape Marketing Podcast, I interview Sarah Stein Greenberg. Sarah is the Executive Director of Stanford’s d.School & Author of Creative Acts for Curious People: How to Think, Create, and Lead in Unconventional Ways. Key Takeaway: Ambiguity is a challenging concept to embrace, but … Read more

4 Ways That Content Curation Can be Vital to Small Business Marketing – Blog

Reading Time: 17 minutes Content curation is one of the most effective ways for businesses to keep their audience constantly engaged on social media without having to invest all their time in thinking and executing content ideas. By sharing, commenting, or referencing existing content from relevant and popular sources, small businesses have an opportunity of building trust with their … Read more

6 Ways To Analyze Video Content With The BuzzSumo YouTube Analyzer

Reading Time: 2 minutes This is your entry point to the world of video. Immediately we can see the most viewed videos for your keyword, and so we can start to understand what type of videos get noticed and learn from their successes. The next step in any content marketing strategy is validating the demand for our content before … Read more

4 Fantastic Ways Customer Support Can Maximize eCommerce Conversions

Reading Time: 12 minutes A physical retail store measures the footfall it receives during a day is a good measure of its popularity. For an eCommerce store, it is the website traffic that tells how popular it is. For both the stores, it is the sales revenue that ultimately confirms whether they are faring well or not. That makes … Read more

5 Ways to Take Your Ecommerce Conversion Rate From x to 2x

Reading Time: 13 minutes Share: Taking your ecommerce conversion rate from x to 2x shouldn’t be super-hard. Here are some tips that can help. From the Amazon, Zappos, and eBays of the world to the mom-and-pop stores with their first ecommerce stores, almost everybody with their online stores finds trouble with conversion. In … Read more

5 Ways the Pandemic Has Forever Changed the Voices & Visions of B2B Marketing

Reading Time: 15 minutes How has B2B marketing changed forever during the pandemic? The voices and visions of B2B marketing have been forced to shift over the past few years, as have many of the goals and methods we strive for and use to connect with our current and potential customers. Some of these changes are subtle while others … Read more

5 Really Cool Ways to Use Video in Email Marketing

Reading Time: 21 minutes Video marketing is a great way to increase engagement with your audience, but it can be hard to know where to start. The good news is that you don’t need expensive video equipment or editing skills. There are several ways you can supercharge your email marketing with video and they all have their benefits and … Read more

6 Ways to Grow Your Business Social Media Presence – Digiperform

Reading Time: 17 minutes At this point, there are over 3.78 billion social media users on a worldwide level. Most of them use not one, but several platforms regularly, often on a daily basis. They spend hours on social media doing all sorts of things. From communicating with friends to posting their latest photos to looking for products and … Read more

5 ways to improve customer experience for eCommerce brands using Love Languages

Reading Time: 20 minutes If you know of Gary Chapman’s book, The 5 Love Languages, then you may be familiar with his popularized theory on the 5 ways that people express and experience love. You may be wondering why I’ve associated it with how to improve customer experience. Considering only 10% of consumers agree that most … Read more

Best Ways to Increase The Responsive Rate of Your Email Marketing

Reading Time: 10 minutes Email marketing is one of the major forms of digital marketing. There have been cases of leads and conversions from email marketing efforts. These cases are backed by data and are not mere cases of luck. Email marketing does require precise efforts to increase the chances of conversion. However, not many people are able to … Read more