A Digital Marketing Strategy is at the heart of the marketing department in most organizations today. Digital marketing holds a great deal of power when used in the right way. It can lead to greater conversion rates and help in gaining a higher revenue as well. A digital marketing strategy is a plan that helps us achieve a set goal. What do we do if we don’t have the budget to spend a large sum of money on our strategies? Don’t worry! Various digital marketing strategies can be worked on a zero budget as well.
- Top Digital Marketing Strategies on Zero Budget
Let’s get started.
Due to the pandemic, several businesses had to shift their focus to digital platforms. This gives businesses a chance to utilize the power of digital media and transform their marketing strategies. If you are starting out your business, you may not have the budget to invest in paid campaigns and promotions. However, this is not a limitation. It can be worked to your advantage if the correct methods are followed. An excellent digital marketing strategy helps us in several ways. Some of them are:
- Provides Direction
- Ease in measuring results
- Helps build brand reputation
Now that we know how a good plan can help us, let’s look at some of the strategies that can be useful when you don’t have the resources to spend a huge sum of money.
Also Read: Ultimate Guide to make a Digital Marketing Plan
Top Digital Marketing Strategies on Zero Budget
1. Publish content on social media platforms
Social media is a great tool when it comes to digital marketing. With the help of social media, you can reach a wider audience and tap into markets that can provide a greater conversion rate. According to research by Green Park Content, nearly 70% of millennials will make purchases online after seeing brand content. Regularly publishing content on social media can help in improving your brand engagement and expose you to a new group of potential customers. Take advantage of the latest social media trends and create content that resonates with your audience.
With the introduction of Instagram reels and new social media apps such as Clubhouse, increasing your engagement does not require money; all it needs is consistency in creating content. Clubhouse is a new platform on which you can promote your brand by speaking about it. It is an audio-only channel through which you can host live discussions.
Also Read: 5 Reasons why your Business should focus on Instagram Marketing
2. Start Blogging
Blogging is a great way to promote your business when you don’t have a great marketing budget. Through blogging, you can provide your audience with helpful tips and information, gain authority as a leader in your industry, and potentially capture leads as well. You can either provide tips and tricks, tutorials, write your thoughts and predictions, or choose a style of blogging that best suits your business or depends on your end goal.
Long-form content or articles draws readers to your website. Providing them with useful information, whether they belong to the top of the funnel or looking for more in-depth information, will help provide value to the audience while increasing the chances of converting them into leads. Using appropriate keywords and performing basic SEO practices will help you increase your visibility on SERPs and bring in more traffic to your websites.
Aside from blogging, you can also try guest blogging. Writing guest posts will expose you to a new set of audiences and help increase backlinks to your blog as well. This is especially important for SEO and ranking on SERPs.
3. Set up Email Campaigns and Newsletters
Sending out emails to your leads is free, and it’s perfect for keeping your audience updated with the latest news about your brand. There’s an upcoming sale? Send an email. Are you launching a new product? Email. Wish to run a brand campaign or contest? You guessed it—email marketing. Emails are the perfect way to reach a large number of people at a go.
Newsletters are also a great way to communicate with your audience and allow them to stay updated with the latest launches about their favorite products or services. Learn more about how email marketing and affiliate marketing can help your brand grow by signing up for digital marketing courses from prestigious and globally renowned universities and get prepared to land your dream job.
4. Post content on YouTube
Different people prefer to engage through different channels. While some may enjoy long-form content, some prefer looking at visual content. If you aren’t publishing content on YouTube or other video platforms, you may miss out on reaching the audience who prefers engaging with video content. There are several tools available to help you create video content. Most of our smartphones are equipped with great cameras, and there are several video editing software available online today. Creating video content does not have to be expensive as long as you are creative with the content.
5. Recycle your old content
Let’s say that one of your blog posts performed remarkably well. You can convert the same content into an e-book and showcase it through pop-ups, send out emails, and promote it on social media. A webinar that performed well can be converted into a YouTube video and shared on your channel. Don’t be afraid to switch up your old content in many different ways.
6. Leverage User-generated content
When customers leave a review/feedback on your content, be it social media channels, blogs, youtube comments, or any digital platform, you can leverage this content to promote your brand. Publishing these reviews in the form of testimonials on your website is a great way to create a positive brand image and let people know that others enjoy your products/services. This can act as a reassurance to potential customers and thus increase conversion.
7. Optimise for local search
Optimizing for local search is a great cost-free digital marketing strategy to target the right audience for your business. This helps the right group of people find you easily. Adding your address, phone number, and location also helps people reach you easily. When you put location-based keywords in your headlines or body of content, you can target a niche audience. Good local SEO can help you rank on the first page of SERP and help bring in more relevant traffic to your website.
8. Create Infographics
Infographics are a great digital marketing strategy to provide visual content while adding value to your customers. Most people love to understand data with the help of visuals that are eye-catching and easier to read. There are several free tools such as Canva that can help in creating aesthetically pleasing infographics at no cost. If you aren’t a great designer, they also have several templates that can be used to create these infographics or creatives. Publishing infographics on different platforms can also help you promote your brand and improve backlinking.
Great content can go a long way. However, being consistent with creating content is extremely important. Now that you know some of the top digital marketing strategies on Zero Budget, it’s time to start implementing them and seeing the results for yourself. To learn more about digital marketing, sign up for Great Learning’s PG Program in Strategic Digital Marketing, and learn through live, personalized mentorship and dedicated career assistance. Sign up today!
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