Which Digital Marketing Channels Offer the Best ROI?

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We’ve got loads of different options to choose from when it comes to marketing channels. When trying to choose which ones are best for your business, it’s important to consider the return on investment (ROI).

Marketing ROI is an essential factor when deciding which channels to focus on. Your business needs to develop a marketing strategy that offers reliable growth. If your marketing channels don’t end up helping your business’s profits, then they’re probably not worth spending your time and marketing dollars on.

Of course, digital marketing channels that offer the best ROI depend on your industry, product, and target audience. While each marketing option involves its own unique costs and returns, we’ve put together a list of the best types of online marketing for a high return on investment. If you’re a new business or don’t have much of a marketing budget available, then these could be some of the best channels to focus on.

Understanding Marketing Channels and ROI

First, let’s take a quick look at the different types of digital marketing channels available, and what exactly ROI marketing means.

There are loads of different digital marketing channels that can be used for marketing campaigns. These include things like social media, webinars, paid advertising, affiliate marketing, SEO, video marketing, mobile ads, and more. The type of value that each digital marketing channel offers will vary depending on your digital marketing goals and business.

When looking at high ROI marketing, the cost and return of each marketing channel needs to be considered. Marketers need to calculate how much they paid for their marketing strategies, and what they got in return out of their marketing strategies. This is how you measure your ROI.

In digital marketing, a good ROI depends on your cost structure and the type of marketing campaign your business is running. Generally, a good ROI in digital marketing is around 5:1 for most businesses. It is possible to run a marketing campaign with a better ROI. It’s also very possible to get a lower ROI. This all depends on the channels you’re using and what type of campaign it is.

Understanding your digital marketing ROI is important for understanding the cost of marketing to your business, and which channels are offering higher ROI. This could make a difference to your business’s profit and growth. Marketing ROI is something that all business owners and marketers should pay attention to.

Email Marketing

Email marketing is used by all kinds of businesses in all kinds of industries. This is one of the most popular digital marketing channels, and it can offer some of the highest ROI.

Email marketing will require a business to have the right software to send out emails, automate messages, and track email marketing campaign performance. Email marketing also requires the effort of consistently writing email messages. You will also need to gather leads and customer information to form your email marketing mailing list.

However, the return on investment for this type of marketing is still excellent. Once you’ve got a mailing list and the right software, you can easily schedule and send out emails to attract new customers and retain existing ones. Your marketing messages can end up right in the recipients’ inbox, where these marketing campaigns can bring top results.

email newsletter
Example of how you can use email marketing signups to gather new leads

SEO Content Marketing

Search Engine Optimization (SEO) is well-known to offer some of the best marketing ROI in the online world. SEO can be a low-cost process that produces massive results if it’s done right. Besides using the right tools to find keywords and analyze your content, creating SEO-friendly content doesn’t really cost anything. And if you get that content ranking well for the right keywords, then you’ll see just how much it can pay off.

SEO should be considered a long-term digital marketing strategy because its value really just increases over time. It does take a bit of time to get your pages ranking, and it can take time for your website to build up authority.

However, if you claim that top spot on Google, then you’ll see massive organic traffic coming through to your website that you don’t have to pay for. If you consistently rank for the right keywords for your business, then this could bring some of the highest ROI possible for any digital marketing campaign.

When it comes to the highest ROI content marketing, we recommend long-form blog posts. Quality blog posts that rank well can offer lifetime value to your business. This lifetime value comes from the fact that these posts will consistently bring more traffic to your website

Gizmodo blog
Here’s a great example of blog content that attracts plenty of website traffic

Benefits of Content Marketing

Using your blog as a marketing channel offers fantastic rewards. You can use your blog to publish content that attracts new customers, as well as provide valuable content to existing customers. This can improve the customer lifetime value while boosting brand awareness.

Effective blogging and content marketing leads to more website traffic. More traffic should result in more sales.

Publishing interesting content on your website also offers some of the highest ROI because your website is already there. You can publish a wide range of content, from blog posts to infographics or videos, without having to spend additional money.

Two of the main benefits of this kind of digital marketing are increased organic traffic, and generating more leads. You can improve your marketing ROI by optimizing your blog for lead generation with things like popups and online forms. The cost of this is minimal compared to the higher ROI that it can result in.

Social media covers a broad category. Social media marketing channels are incredibly popular, and their marketing ROI can vary quite a lot. When we’re talking about the highest ROI social media channels, we’re mostly thinking of two things. These are social media channels that allow you to go viral fairly easily, and social media that is used alongside your content marketing and email marketing.

One of the best social media platforms for the highest ROI has got to be TikTok. Unlike platforms like Instagram or Facebook, your TikTok content can be seen by more people. Users go onto TikTok to see viral-type videos, which are generally pretty short and simple. TikTok videos don’t have to cost you much (or anything) to make. If your video goes viral to over one billion users on TikTok, it could pay off big-time for your business.

@vessi Still dreaming about being in the bogs with @oceanspray #vessi #waterproofshoes #fyp #nomorewetsocks #oceanspray #duet #foryou

♬ original sound – Nurshenn

An example of how a business can use TikTok videos to create viral social media content

Another excellent and underutilized social media platform is Quora. Posting on Quora as part of your marketing efforts can help you drive far more website traffic, helping to boost your content marketing strategy. Quora allows you to target specific questions, and it can help you to build more backlinks for your website. On Quora, the CPMs and CPCs are also lower than most other major advertising networks.

When looking at paid advertising in digital marketing, social media can offer excellent results. Facebook paid advertising can be incredibly effective. This is one of the best marketing channels for really targeting a specific audience, which can offer some of the highest ROI for your campaigns.

Quora digital marketing

Social Media Giveaways

When looking at social media for impressive ROI marketing, you have to consider contests and giveaways. When done right, these social media promotions can help your business reach a massive new audience. When using the right social giveaway tools, the time and money spent on your contest can be minimal. When you compare this to the amount of website traffic and leads that the contest can bring, the marketing ROI is excellent.

Social media giveaways can help you to improve brand awareness, promote a specific product, generate leads, and increase website traffic. All of these will help to boost sales. Yes, you will have to give away a prize and run some marketing for the contest. However, this is a small investment when compared to the amount of value that the giveaway will have. Giveaways are also able to offer long-term value to your business because you are able to reach a big new audience and gather many new leads for remarketing.

giveaway contest

Referral Campaigns

Another one of the top marketing ROI campaigns is using referrals. This is one of the best marketing strategies for reaching a bigger audience. You get more exposure by encouraging people to share your business with their circles.

For example, if you decide to run a social media contest, you can use a referral tool that gives contests entrants an extra entry if they share your contest. These bonus entry contests provide an appealing incentive for your users, which gets them sharing your business to their circles. Adding a referral button offers good ROI through the brand awareness that it creates, and it doesnt require a big chunk out of your marketing budget.

referral contest
“Share it to win it” is a great referral technique

PPC

PPC does require some time and money, but it can also offer some of the highest ROI when done right. Pay-per-click advertising (PPC) works on a model where your business pays each time you get a click on your ads. This is good for your marketing ROI because you don’t have to spend loads of money on advertising upfront only for it not to work.

The trick to PPC that offers good ROI is to understand your data and analytics. Your business should understand exactly which keywords are worth targeting, and how much you’re willing to pay for these display ads. You can also integrate your Google Ads with your Google Analytics to track the performance of your campaigns. This can help you keep an eye on the average return of each campaign to calculate your marketing ROI here.

When looking at Google Ads, the average ROI is an $8 return for every $1 spent. If you optimize your ad campaign to target the right keywords and become visible to the right users, then your digital marketing can reap some significant rewards.

PPC advertising
An example of how you can use ads to get on top for valuable keywords

Wrapping Up

Digital marketing is only really as good as the return you get from it. Whatever marketing channels you’re using, you need to make sure that they’re offering you a promising return on investment (ROI). This is important for the success of your business and making sure that your marketing campaigns actually deliver value.

Marketing success can be measured in various different metrics. This could include things like brand awareness, the number of leads generated, the number of sales generated, your social media growth, and so on. Whatever metrics you use to calculate your campaigns, you need to make sure that they offer the highest ROI value for your business. This is important for long term success and making sure that your marketing channels are working for you.

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